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Liz Dueland

Liz Dueland

Communications Director

Chalone Wine Group

Madison, WI

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Monona Catering

Cook

Cooked for Madison's premier convention center, Monona Terrace.

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Alpha Chi Omega

Weekend Chef

Created from-scratch meals for 60 girls at largest live-in sorority house in Madison. Conceived menus, cooked honest food while accommodating special dietary needs. Focus was California Cuisine - sustainable, seasonal foods with an emphasis on freshness and flavor development.

Career

Tomahawk Main Street

Executive Director

Tomahawk Main Street works to preserve its historical downtown, recruit new businesses and work with local businesses for the purpose of retention. I oversaw a committee that won The Best Business Recruitment award from the Wisconsin Economic Development Corporation. A proprietary brainchild, a publicity campaign to promote "All trails lead to downtown Tomahawk" was created, making Tomahawk's downtown the premier Northwoods destination for tourists and second homeowners.

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Career

Holiday Inn Express

Director of Sales

Landed corporate accounts for new express hotel and contributed to overall profitability.

Dueland & Company

President

Managed innovative media and marketing campaigns for food, wine and destination clients.

Executed national targeted event and sponsorship program for Pernod Ricard USA, notably "The Mumm House" at the Aspen Food & Wine Classic. The concierge luxury home attracted key restaurateurs and celebrity chefs for CIA-catered social events, Bellagio Spa treatments, Tsar Nicoulai Caviar and Mumm Champagne.

Created and managed new product launches for an innovative premium wine as well as for an ultra-premium French vodka made from grapes.

Created a seminar series called "The Gatekeeper Strategy" offered to food and wine industry clients. Seminar modules guided clients through brand essence work; defined consumer archetypes; provided tools to reach trade and consumer groups through gatekeepers; brought experiential marketing to life; as well as defined stealth public relations & dynamic sponsorship programs.

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Career
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Tsar Nicoulai Caviar

Fine Dining Specialist

Initiated new and managed top white tablecloth accounts nationally in key markets such as New York, Las Vegas, LA, Miami and Chicago.

Led restaurant staff trainings and educated chefs about the uses of sustainable caviar, roe and fresh sturgeon.

Career

Allied Domecq Wines USA

Senior Public Relations Director

Developed and executed national public relations and media campaigns for luxury wine brands, Champagne GH Mumm, Mumm Napa Valley and Champagne Perrier-Jouët. As a result, the brands' prestige cuvées increased in price and status.

Managed over 100 nationally-sponsored events annually that generated wine, food, lifestyle and society press, yielding a three-fold increase in media coverage

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Career

Balzac Communications

Senior Account Executive

Oversaw public relations outreach for top three wine brands in the Seagram Chateau & Estate Wines Company portfolio.

Chalone Wine Group

Communications Director

Directed corporate communications for publicly-traded wine company, yielding greater national media coverage including several exclusive broadcast and national newspaper features such as The Wall Street Journal and CNN.

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Career

Cuvaison Winery

Special Events Director

Developed and launched a profitable upscale fine dining program for ultra-premium Napa Valley winery.

Iowa Arts Festival

Executive Director

Produced a nine-day regional arts festival, doubling revenue and increasing media coverage four-fold through an innovative approach.

Dubuque Senior High School

University of Iowa

BA, Journalism / Political Science