Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Liz Barnum

Liz Barnum

Senior Product Manager - Wine


Seattle, WA






Senior Product Manager - Wine

Leading Product Management for Amazon Wine's Expansion Strategy

Career medium 04


Product Strategy & Marketing Intern

• Identified new ad partners, managed campaign launches, tracked campaign performance metrics, leveraged customer analytics data to reallocate ad budget, optimized website through A/B testing, identified and pitched new strategic partners
• Developed competitive landscape to gain email-targeting insights of e-commerce competitors, profiling how each competitor segments its user base according to various behavioral actions across email and indirect channels
• Built regression model to identify variables driving a successful wine sale; results utilized across departments


Investor Growth Capital

Investment Associate Intern

• Originated investment opportunities in mid through late-stage companies for $1.5B venture capital firm
• Researched and landscaped several roadmap areas, including SaaS, analytics, advertising technology, e-commerce retailers, e-commerce solution providers, web and mobile measurement, and customer experience
• Screened 300+ e-commerce implementation companies, conducted initial management calls, and made recommendations to firm’s partners about whether to continue exploration of the deals
• Analyzed and made investment recommendations for public equities, including SCOR, KEYN, LPSN, DMD, and VCLK
• Drafted investment memos and presented weekly investment analysis and recommendations to partnership

Career medium 05
Career medium 05

The Wharton School

MBA Student

• Activities: Principal of Wharton Ventures, Alumni Relations Director for Wharton Customer Analytics Initiative (WCAI), Founding member and Social Director for Wharton Digital Media Group, Founding member and Treasurer of Yoga & Wellness Club, Panel Director of Technology Club Conference, Advisor of Wharton Community Consultants
• Wharton Ventures Research: developed investment thesis on NFC enabled startups, presented to 16 venture capitalists
• Eniac Ventures, Intern: sourced deals, conducted initial management calls, and recommended investments to partners



Senior Equity Research Associate, Technology Group

• Served as primary support for 15 stock initiations under Institutional Investor ranked Managing Director, Steven Fox
• Worked cross-functionally with internal sales & trading groups to communicate investment strategies
• Published report on emerging mobile technologies (e.g., Near Field Communication and Location Based Services)
• Conducted detailed industry research on handset and PC supply chain, including an enterprise spending report, a global smartphone report, a deep dive into Apple’s retail strategy, and analysis of Palm’s product portfolio & ecosystem

Career medium 06
Career medium 01

Merrill Lynch

Equity Research Analyst, Technology Group

• Covered 23 Electronic Supply Chain stocks under Senior Analyst, Steven Fox.
• Analyzed corporate financial statements to build detailed financial models, forecasted financial statements, performed comparative valuation analysis, assessed corporate liquidity positions, and wrote company-specific and industry reports
• Communicated daily with institutional clients and sales & trading groups, ranking in top 10% of research department
• Created Technology Diffusion Index, measuring 16 key demand indicators, and analyzed monthly results


University of Pennsylvania - The Wharton School


Azusa Pacific University

BS, International Business