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Liz Barnum

Liz Barnum

Senior Product Manager - Wine

Amazon

Seattle, WA

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Amazon

Senior Product Manager - Wine

Leading Product Management for Amazon Wine's Expansion Strategy

Career medium 04

Lot18

Product Strategy & Marketing Intern

• Identified new ad partners, managed campaign launches, tracked campaign performance metrics, leveraged customer analytics data to reallocate ad budget, optimized website through A/B testing, identified and pitched new strategic partners
• Developed competitive landscape to gain email-targeting insights of e-commerce competitors, profiling how each competitor segments its user base according to various behavioral actions across email and indirect channels
• Built regression model to identify variables driving a successful wine sale; results utilized across departments

Career

Investor Growth Capital

Investment Associate Intern

• Originated investment opportunities in mid through late-stage companies for $1.5B venture capital firm
• Researched and landscaped several roadmap areas, including SaaS, analytics, advertising technology, e-commerce retailers, e-commerce solution providers, web and mobile measurement, and customer experience
• Screened 300+ e-commerce implementation companies, conducted initial management calls, and made recommendations to firm’s partners about whether to continue exploration of the deals
• Analyzed and made investment recommendations for public equities, including SCOR, KEYN, LPSN, DMD, and VCLK
• Drafted investment memos and presented weekly investment analysis and recommendations to partnership

Career medium 05
Career
Career medium 05

The Wharton School

MBA Student

• Activities: Principal of Wharton Ventures, Alumni Relations Director for Wharton Customer Analytics Initiative (WCAI), Founding member and Social Director for Wharton Digital Media Group, Founding member and Treasurer of Yoga & Wellness Club, Panel Director of Technology Club Conference, Advisor of Wharton Community Consultants
• Wharton Ventures Research: developed investment thesis on NFC enabled startups, presented to 16 venture capitalists
• Eniac Ventures, Intern: sourced deals, conducted initial management calls, and recommended investments to partners

Career

CLSA

Senior Equity Research Associate, Technology Group

• Served as primary support for 15 stock initiations under Institutional Investor ranked Managing Director, Steven Fox
• Worked cross-functionally with internal sales & trading groups to communicate investment strategies
• Published report on emerging mobile technologies (e.g., Near Field Communication and Location Based Services)
• Conducted detailed industry research on handset and PC supply chain, including an enterprise spending report, a global smartphone report, a deep dive into Apple’s retail strategy, and analysis of Palm’s product portfolio & ecosystem

Career medium 06
Career
Career medium 01

Merrill Lynch

Equity Research Analyst, Technology Group

• Covered 23 Electronic Supply Chain stocks under Senior Analyst, Steven Fox.
• Analyzed corporate financial statements to build detailed financial models, forecasted financial statements, performed comparative valuation analysis, assessed corporate liquidity positions, and wrote company-specific and industry reports
• Communicated daily with institutional clients and sales & trading groups, ranking in top 10% of research department
• Created Technology Diffusion Index, measuring 16 key demand indicators, and analyzed monthly results

Career

University of Pennsylvania - The Wharton School

MBA

Azusa Pacific University

BS, International Business