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Lisa Murphy

Lisa Murphy

Founder and CEO

Sosu Sauces

San Francisco Bay Area

Lisa Murphy is an experienced technology and start-up leader with more than 10+ years of experience building and growing a wide range of businesses that include: consumer, high-tech, and finance. Frustrated that there was no good quality ketchup on the market, she founded and built a specialty food company to address the ne...

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Sosu Sauces

Founder and CEO

Frustrated that there was no good quality ketchup on the market, I founded and built a specialty food company specializing in bold flavored artisan ketchups and sauces. www.sosusauces.com

• Founded and built a specialty food company from ground-up, revenue growth of 400% since
inception
• Grew customer base from 0 to 50,000 in 3 years
• Bootstrapped the company with $100K raised on Kickstarter (1 of top 5 food projects on platform)
• Formed partnerships and distribution with 250+ national retail stores including Sur La Table,
Williams Sonoma, West Elm and Whole Foods
• Garnered press from WSJ, New York Times, Time Magazine, Vice.com, and others with 0
marketing budget
• Negotiated and established contracts with vendors to achieve profit goals
• Sourced and executed online partnerships with platforms such as GILT group, Urban Daddy,
Food52

For a company to rise to the level of a major brand like Nike, Apple, Disney, one must think about their core values and what it stands for. No one remembers product features, we remember stories. Wonderful presentation by Steve jobs on his thoughts about

1997. Steve Jobs in shorts, relaxed, during internal meeting with Apple executives and managers, just a few weeks after his return to Apple, speaks briefly about planned changes in company (pipeline, products, distribution changes) and then...

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