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Lisa M. Evanson

Lisa M. Evanson

Director of Marketing

SparkStarter, LLC

Greater Minneapolis-St. Paul Area

Entrepreneurial spirit full and through. Tenacious and insatiably curious. And weird. People make my world go round. Let's connect! Personality Type (Meyers-Briggs): ENFP Personality Type (Self-Proclaimed): FVJS (Female Version of Jon Stewart) Strengths (Gallup StrengthsFinder 2.0): Achiever • Woo • Maximizer • Communica...

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SparkStarter, LLC

Director of Marketing

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Career

Thinksnack.com

Co-Founder & Writer

Food for thought.

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Career

It can be a headache explaining to some Baby Boomers and Gen Xers the power of content marketing and the risk of *not* using it. They tend to retort with, "But I can't measure its ROI." This piece summarizes the proper rebuttal very well.

You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here's why you're underestimating revenue from content marketing by 33 percent.

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