Director of Marketing
May 2015 — Present
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Entrepreneurial spirit full and through. Tenacious and insatiably curious. And weird. People make my world go round. Let's connect! Personality Type (Meyers-Briggs): ENFP Personality Type (Self-Proclaimed): FVJS (Female Version of Jon Stewart) Strengths (Gallup StrengthsFinder 2.0): Achiever • Woo • Maximizer • Communica...
Food for thought.
You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here's why you're underestimating revenue from content marketing by 33 percent.