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Lisa Leong

Lisa Leong

MBA Candidate

Beedie School of Business

Vancouver, BC, Other

Lisa is a brand and marketing strategist with an exceptional ability to engage and build inspiring rapport with others. Having worked in fast-paced professional environments, non-profits and start-ups, she has had notable successes initiating, developing and leading projects. Her broad skillset includes research, volunteer ma...

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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined. - Bono
Interests

inspiring and creating lasting positive change through my work.

Working with the Bill & Melinda Gates Foundation
Career medium 03

MFS McLean Budden

Marketing Associate

- Worked closely with global team to build and launch the company brand and effectively championed through all communication materials
- Ensured all presentation materials were compliant with Canadian regulations
- Independently organized a highly successful client reception for over 200 guests, receiving positive response and feedback
- Collaborated with creative agency to carry out various digital marketing initiatives, such as developing website portals and blog
- Successfully trained staff members in newly-developed department to achieve top level communications materials in line with company standards
- Increased viewership of quarterly Canadian webcasts by 200% over the course of three quarters

Career

The Sentinel Project for Genocide Prevention

Branding & Development Lead

- Successfully initiated and led the University Development program to raise awareness and funds at various universities in Canada and the United States, developing the program to 4 chapters within first year
- Secured and organized an esteemed partnership with the Human Rights Watch as a co-presenter at the Human Rights Watch Film Festival in Toronto
- Created and developed the organization’s brand
- Branded and designed all communications materials including research reports, proposals, banners, brochures and business cards
- Organized and produced the monthly e-newsletter to engage and motivate teams at different sites

Career medium 02
Career
Career medium 06

Arts & Communications

Account Executive (Sponsorship)

- Effectively managed two key accounts by liaising with clients, scheduling meetings, ensuring client satisfaction, preparing meeting agendas and status reports
- Recognized for ability to use sound judgment and strategically thinking in order to successfully generate new business ideas and approaches
- Developed integrated partnership and community investment strategies for various clients
- Provided critical and direct support for sponsorship team involving setting monthly sponsorship sales goals, preparing invoices and letters of agreements and tracking team progress

Career

University of Western Ontario

Bachelor of Arts, Psychology

Simon Fraser University

Master of Business Administration