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Lisa Laporte

Lisa Laporte

CEO

Artisanal Agency & TWiT.tv

Sonoma County, CA

Meet Lisa Laporte - an entrepreneur with years of experience in various industries who now works as CEO of two tech-related companies. If you want to know anything about business management, she's the person to turn to!

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"The only person you should try to be better than is the person you were yesterday"

TWiT.tv LLC

CEO

At TWiT, I manage a staff of twenty, oversee all aspects of technology based podcasting company, negotiate & execute advertising contracts, manage outside sales & inside sales, manage production team, perform executive producer responsibilities with founder, oversee engineering department, perform all human resource duties, oversee accounting processes, maintain partner relationships, cash flow projections and business development.

Artisanal Agency, LLC

CEO

We are an Internet ad sales company that works closely with clients and networks to develop win-win relationships by delivering ads that super-serve our networks audiences. We heavily vet all potential clients and carefully match networks with clients.

6 Chrome Extensions to Make You More Productive

http://lisalaporte.com/6-chrome-extensions-to-make-you-more-productive/

With limitless access to the internet and various other distractions, it can be difficult to be as productive as possible when working online. Thankfully, Chrome has plenty of resources to help you out if you struggle with productivity while using your computer.

University of Phoenix

Business Management, Bachelor's of Science

Attending University of Phoenix gave me a wonderful opportunity to further enhance my business knowledge and push my career even further!

"The best way to predict the future is to create it." ~ Peter Drucker

4 Tips for Boosting Your Site’s SEO

When it comes to choosing good search engine optimization (SEO) strategies, it is important to avoid falling into bad habits that can actually harm the traffic your websites receives. Although keywords are still the strongest pillars of any SEO strategy, the old approach of simply peppering your content with certain keywords is no longer effective.

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5 Tips for Hiring the Best Employees

All too often, you make a new hire and a few weeks later realize they are simply not the right fit for your company or its goals. There’s a lot more that goes into being a great employee than simply being competent at the work you’re supposed to be completing. Here are some tips on avoiding ever having this problem by hiring the best employees from the very beginning.

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6 Futuristic Pieces of Technology that We Currently Use

For years, humans have speculated on what the technology of the future will look like. We have endless amounts of media, from books to television shows, that take place in the future. Many futuristic technologies featured in science-fiction are common realities of our everyday lives or will likely soon be easily accessible.

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What to Do After Your Information is Hacked

Having your social security number and other important identity information leaked is incredibly serious and might not be detected for a few years, until someone decides to use this information. When you find out there’s a chance your information has been leaked, here are some tips on how to protect yourself.

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6 Tips for Having Top-Notch Email Etiquette

You should be concerned with how you write your emails when it comes to business, particularly in sales. You’re making a first impression on someone, representing your company, and often trying to convince them to purchase some kind of product or service from you. Here are some great email etiquette tips you can use in professional or personal emails.

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6 Tips for Online Sales

More and more consumers are shopping online, thanks to the prices and convenience. Any company would like a way to increase their sales, but sometimes it can seem challenging to find ways to make this goal a reality, especially if you’ve tried many tactics before. Here are a few tips to use to boost your online sales and increase business.

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5 Tips for Beating Procrastination

You’ll find it hard to reach your goals if you aren’t taking little steps to reach them and keeping the rest of your life in check. Procrastinating simply allows little to-dos to pile up and stresses you out. Even if something’s unpleasant or you know it’ll take time, do it as soon as possible and you’ll feel great once it’s done.

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7 Ways to Avoid Common Mistakes When Starting a Podcast

Starting a podcast is an exciting project, but there are a number of mistakes that new podcasters often make. Unfortunately, these mistakes could seriously harm the future success of your podcast. However, there are simple ways to avoid these mistakes when starting a podcast that will help you save money, start quickly, and retain listeners.

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4 Apps that Make Social Media Management Easier

As someone who is responsible for social media management you need to be able to get more done than others on your team. Today, social media is the king of marketing. It allows you to reach your market in zero time with almost no cost. You can promote content, reach out to fans, and engage in conversations with followers.

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5 Steps to Successfully Work from Home

Thanks to technology, it’s now becoming easier than ever for people to work from home. While working from home can be incredibly successful, it can also lead to lots of distractions and a lack of productivity if you don’t go about it the right way. Here are some tips for staying on track while working from home.

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5 Ways Women Can Improve Their Career

It can sometimes be difficult to combat the issues that women still face in the workplace. As we work toward greater equality in the workplace, it’s important to educate women as much as possible on what they’ll face in the workplace and how they can navigate some issues that they may have never encountered previously.

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"No one can make you feel inferior without your consent." ~ Eleanor Roosevelt

How Color Psychology Affects Marketing

Color psychology is a cornerstone of marketing and it has generally been since the dawn of advertising itself. Understanding how color psychology affects marketing and how it dramatically impacts the potential for success or failure is extremely important whether you are working in advertising or want to grow a brand of your own.

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4 Ways to Know If a Promotion is Right For You

Sometimes, you’re offered the chance to interview for a promotion or even told you can move into the position if you want, but you aren't sure it's the best for you. With any promotion, it’s important to consider whether or not it’s right for you and how you can handle the new position. Here are some considerations to take into account when thinking about a promotion.

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How to Use Instagram for Your Business

The concept of a “social media influencer” is very popular on Instagram and there are lots of users advertising products and services from companies. It’s also common to see targeted ads and business Instagram accounts. So, for a company that is new to Instagram, how can they best utilize the platform? Here are some tips to get the most from Instagram for your business.

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4 Reasons to Encourage Employees to Take Time Off

It's vitally important to encourage your employees to take time off. All too often, employees are afraid to take time off because they don't want to fall behind in work or miss important deadlines. If you want your employees to be as productive as possible, it's vital that they take time to relax and get rid of their stress.

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5 Great Android Apps to Use This Year

Whether looking to improve productivity or kill time with a game, there are tens of thousands of applications available on Google Play. However, it’s not possible to test each and every one of these and many apps are just not great for the user experience. Instead of searching through apps on your own, here are five excellent apps for Android to consider using this year.

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5 Female Entrepreneurs to Look to for Motivation

There have always been huge issues for women entering business industries thanks to sexism and discrimination. For women who are seeking inspiration to make the leap in business, here are just a few powerhouse females who have triumphed in their trades, often against plenty of opposition.

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How to Improve Your Grit in Business

This kind of mental strength gives you the ability to persevere, regardless of what obstacles may stand in your way. Possessing mental strength increases your chances for success, opening up more opportunities along the way. So, how does one build up their grit and truly succeed in business?

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3 Tips for Becoming a Guest on Podcasts

Building your brand & growing your followers takes a comprehensive marketing strategy. One often overlooked aspect of marketing is guest podcasting, which involves participating as a guest on someone’s podcast. It’s similar to guesting on a radio show and follows similar rules of etiquette. One of the most important rules is to show up prepared for your interview.

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"Never accept anything less than you deserve." ~ Anonymous

4 Ways to Better Utilize Facebook Ads

Advertising on Facebook can be very beneficial to many businesses. However, far too many companies ignore Facebook advertising completely or use it without putting much thought into and thus create low-quality ads. Advertising on Facebook can be very useful to businesses if it is used correctly.

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How to Best Follow Up with a Sales Prospect

For many years, men and women working in sales have debated back and forth about the proper method for reaching out to potential prospects for their companies. When reaching out to a new customer for the first time, is it better to send an email first or pick up the phone and call them?

After all, first impressions are everything.

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6 Basic Photography Tips that You Can Use on Your Marketing Team

For marketing teams, working on getting your own photographs and creating visual materials is a great way to solidify your brand and produce some awesome creative content. Even if no one on your marketing team has professional photography skills, here are some basic tips you can use that’ll benefit your marketing.

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5 Benefits of Solar Energy for Your Home

Solar has become the world’s most popular type of renewable energy and it’s a great place to start. Using solar panels and an inverter, homeowners can harness sunlight to generate power. It’s a more effective, efficient form of renewable energy than both wind and geothermal. Here are the top five benefits of solar energy for homes.

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4 Tips for Getting Your Manager to Listen to You

Whether you’re trying to offer feedback, have great ideas to implement, or simply want their input on something, it can be frustrating when your manager just won’t listen to what you have to say or take it seriously. Having your ideas listened to is important, especially as you try to advance your career, so here are a few tips to better communicate with your manager.

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5 Reasons to Use a Coworking Space…at Least Once in Your Life

You might not think it’s for you, but some studies have shown that people working in coworking spaces show greater satisfaction and levels of thriving when it comes to their work. There are a variety reasons people excel in coworking spaces and it can lead to improved work and a better overall mindset.

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"Do not wait for someone else to come and speak for you. It's you who can change the world." ~ Malala Yousafzai

5 Ways to Stop Employees from Wasting Their Time

\More time gets wasted because employees often lack the tools, knowledge, skills, or directions needed to do their jobs. Fortunately, employers can take some simple measures to drastically reduce the wasted time in their organizations and thereby cut costs and increase productivity while also ensuring that they do the best they can at work and avoid wasting too much time.

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3 Entrepreneurial Skills We Should Be Teaching Children

Widely-available, high-quality public schooling is one of the many hallmarks of a successful country. Without public schools, literacy rates would plummet, countries’ gross domestic product would drop, and life would generally be harder for everyone. When each generation is adequately educated, it leads to success for everyone.

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4 Ways To Maintain A Startup Culture At Your Company

Part of what makes a startup so exciting is the idea that an entrepreneur can do something new and like no one has ever done it previously. Some would even argue that this culture is what initially makes startups successful. So, as a business expands, how can you maintain this startup culture and keep that energy present in your company?

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4 Reasons to Hire a Marketing Intern

Interns specializing in marketing are especially useful because of the unique skill set that they bring to the table, especially where smaller businesses are concerned or those that have a generally older workforce. Here are a few top reasons why business leaders should consider a marketing intern for their venture.

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3 Benefits of Using Facebook Ads to Promote Your Business

Facebook is the most popular social media platform in the world, netting 2.23 billion monthly users, which comes out to nearly a third of the world’s entire population. With so many regular users, it only makes sense that Facebook is the most useful social media platform to promote businesses.

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Lisa Laporte Videos

How to Use Social Media to Market Your Business

Social media makes marketing your business easier than ever before; read about these tips and tricks to boost your business's success.

Why You Should Listen to Podcasts

A short video highlighting the various benefits of listening to podcasts.

6 Tips for Having Top-Notch Email Etiquette

You should be concerned with how you write your emails when it comes to business, particularly in sales. You’re making a first impression on someone, representing your company, and often trying to convince them to purchase some kind of product or service from you. In order to accomplish your goal, you need to send fantastic emails that are clear, concise, and standout.

Avoid These Top 4 Mistakes When Starting Your Entrepreneurial Journey

It can be difficult becoming an entrepreneur, so learn what to avoid doing. Follow Lisa Laporte's advice and you'll be well on your way to success!

5 Reasons Tech Literacy Should Be Taught in Class

While many schools teach the basics of using computers and many students have their own personal computers, for the districts that cannot afford tech for their students or whose families cannot afford it, there is a severe lack in understanding how technology functions. It's time for students to be sufficiently taught tech literacy because there are ample job opportunities.

5 Ways Women Can Improve Their Career

As women become more prominent in leadership roles within their companies, it can sometimes be difficult to combat the issues that they still face in the workplace. It’s important to educate women as much as possible on what they’ll face in the workplace and how they can navigate some issues that they may have never encountered previously.

4 Tips for Getting Your Manager to Listen to You

Whether you’re trying to offer feedback, have great ideas to implement, or simply want their input on something, it can be frustrating when your manager just won’t listen to what you have to say or take it seriously. Having your ideas listened to is important, especially as you try to advance your career, so here are a few tips to better communicate with your manager.