Joule - WPP
January 2016 — Present
Developing mobile communication strategies for 16+ world leading FMCG brands, i.e. TRESemme, Sunsilk, Dove, Simple, Magnum, Lipton, Axe, Persil, Rexona, Knorr, ...) at global level.
Key responsibilities include:
- Defining the role for mobile within the global brand or campaign communication strategies to reach smart- and feature phone users in 10+ markets (developed & emerging markets)
- Driving mobile-first asset creation for display, social and video
- Working closely with key media owners, incl. Facebook, Snapchat, Twitter, ... to define mobile marketing best practice approaches for a variety of different brand categories and -challenges, i.e. mobile video, contextual targeting, chat bots,...
- Assessing potential new partnerships & tools to facilitate internal processes and supporting the integration of new partners & tools into the organisation