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Lisa-Juliane Flechsig

Lisa-Juliane Flechsig

Global Strategist

Joule - WPP

London, United Kingdom, gb

Global Strategist at Joule - WPP





Joule - WPP

Global Strategist

Developing mobile communication strategies for 16+ world leading FMCG brands, i.e. TRESemme, Sunsilk, Dove, Simple, Magnum, Lipton, Axe, Persil, Rexona, Knorr, ...) at global level.

Key responsibilities include:
- Defining the role for mobile within the global brand or campaign communication strategies to reach smart- and feature phone users in 10+ markets (developed & emerging markets)
- Driving mobile-first asset creation for display, social and video
- Working closely with key media owners, incl. Facebook, Snapchat, Twitter, ... to define mobile marketing best practice approaches for a variety of different brand categories and -challenges, i.e. mobile video, contextual targeting, chat bots,...
- Assessing potential new partnerships & tools to facilitate internal processes and supporting the integration of new partners & tools into the organisation

Wow! I'm beyond excited & honoured to have been shortlisted for London's 2016 Young Digital Leader Award's - 'Strategy Consultant of the Year'

Below is the final shortlist from the YDLAs 2016.  The calibre of entries was very high but our internal team has managed to whittle down the entries to these finalists. We hope to see you on the 13th October for the awards ceremony. YDLA Service...

2016 shortlists