Marketing Manager, Partnerships & Public Relations
August 2011 — Present
Responsible for administering all US and UK partnership and public relations efforts. Focus on subscriber acquisition, content collaboration, social promotion, loyalty/retention programs, affiliate partnerships, and public relations.
Research and pitch potential partners, lead contract negotiation, liaise between creative/editorial/tech/legal departments, spearhead project and client management, and produce post-campaign reports.
Lead PR strategy and work directly with agencies to develop campaigns, conduct ongoing PR outreach and respond to incoming media requests.