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Lindsey Peckham

Lindsey Peckham

Classics Go-To-Market Co-op at Reebok

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Boston Design Guide

Special Project Intern

• Collaborated to create six-page spread on current interior design trends.
• Gathered collateral for spread by conducting market research on design trends.
• Aided in-store photo shoot with a client which in return was used in the spread

Career medium 03
Career
Career medium 03

Reebok

Royal Sport Product Marketing Intern

• Created several market forecast/feedback analysis reports using Excel pivot tables
• Aided in administrative work including arranging travel documents for team

Career

Reebok

Classics Go-to-Market/Brand Marketing Co-op

• Point person in creating and editing product deck, line art deck and market forecast documents for global marketing meeting
• Displayed product trends, market needs and forecasts using PowerPoint, Word and Excel
• Worked with Brand Communications team to create press toolkits and PR documents
• Conducted retail visits in Boston area to create competitive analysis presentation
• Analyzed financial documents and created summaries on market needs for GTM team visit abroad

Career medium 02
Career
Career medium 05

Reebok

Classics Product Marketing Co-op

• Created and presented design inspiration for three separate shoe packs to be sold in the US.
• Executed product briefs in order for shoe designs to be put into production.
• Created weekly fashion trend report and distributed to product managers and sales team
• Engaged in cross-departmental communications with US Sales, Design, and Apparel teams for project completion
• Completed metro area consumer surveys regarding potential new footwear designs

Career

Glassnote Entertainment Group

Marketing and Licensing Intern

• Created weekly marketing agendas, SoundScan summaries, artist chart positions, and iTunes sales summaries
• Created and distributed weekly sales and artist updates to Glassnote affiliates
• Aided in licensing pitches and requests, created Excel documents and organized licensing data
• Aided in creative licensing work, including ideas for spots on television, film, commercials, and media which requires licensable music
• Created company staff and band schedules during CMJ College Festival week

Career medium 05
Career

Northeastern University

Bachelor of Science, Music Industry and Business