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Lindsey Canant

Lindsey Canant

Senior Brand Copywriter

Joss & Main

Greater Boston Area

Copywriter and brand strategist specializing in design, fashion, lifestyle, and travel. See my work at lindseycanant.com. The Essentials: Worldly curiosity, out-of-the-box ideas, an entrepreneurial attitude, plucky determination, a weakness for all things well-designed, and an enthusiasm for creative content The Specialties...

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Joss & Main

Senior Brand Copywriter

• Partnered with senior leadership to execute a full brand reposition in 90 days
• Remessaged every consumer touchpoint, incl. 75 funnel emails, all-new app, and site relaunch
• Shaped brand via voice mapping by channel, persona exercises, journey mapping, and more
• Oversaw production of 70+ sale-related headlines, taglines, and email subject lines weekly
• Spearheaded copy for national TV commercials, email campaigns, print catalogs, and more
• A/B tested subject lines, display ads, headlines, and more to inform brand best practices
• Scaled personalized email program to bring in more than $2M incremental annual revenue

Lots of exciting happenings at Wayfair—and we're hiring! Definitely reach out if you're interested in applying.

Wayfair's R&D Team, Wayfair Next, shows off the new way to shop for home using Google's Project Tango. MOE INFORMATION: http://www.businesswire.com/news/home/20160511005150/en/Wayfair-Announces-Opening-Research-Development-Laboratory

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Joss & Main

Assistant Manager, Copywriting

• Managed a team of 8+ copywriters and junior copywriters
• Planned and executed product-level copy voice rebranding
• Drove down average team copywriting time by over 40% while improving overall narrative quality
• Vetted and trained new copywriters to support the launch of Joss & Main UK
• Produced original editorial content, at times ranking among our "most-Pinned" items on Pinterest
• Created an in-depth style guide and developed supplementary copy team resources

Joss & Main

Copywriter

• Wrote copy for marketing, branding, and social media campaigns
• Created event names, taglines, subject lines, and lookbook copy for partnerships with Architectural Digest and SELF Magazine
• Modified SQL and Excel tools to save 100+ hours of production time
• Developed team trainings, cultivated new hires, and peer-edited product copy

Joss & Main

Junior Copywriter

• Worked closely with buyers, merchandisers, and designers to produce daily flash sale events
• Wrote romance copy for housewares, themed events, and branded sales
• Handled quality assurance for daily emails and sales, including editing taglines and subject lines
• Collaborated extensively with high-touch partners (including popular bloggers and A-list designers) to ensure accurate and on-brand content