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Linda Setchell

Linda Setchell

Product Manager + Digital Strategist

Grow! Internet Marketing + Web Consulting

New York, NY

Entrepreneur, product manager and strategist with 10+ years of technology experience. Led multiple cross-functional teams to create engaging web experiences for a wide range of companies and organizations.

Agile User Stories Use Cases Product Strategy Storyboarding Survey Creation Usability Testing

Creating products that improve people's lives Civic Data & Crowd-sourcing Data to empower people Mapping leaflet.js!!! Journalism

Involves: - Working with smart teams of developers and designers to create products that improve people's lives. - Regular white boarding sessions - Data Analysis - Writing User Stories w/ Acceptance Criteria - Learning new technologies / researching new technologies - Usability testing; end user research
Career medium 05

Grow! Internet Marketing + Web Consulting

Product Manager + Digital Strategist

- Prioritized features for 25+ websites by conducting market research, user research and working with clients to identify measurable KPIs.
- Developed product strategy for multiple ecommerce websites through data analysis, market analysis, surveys and usability testing
- Facilitated communication between cross-functional teams of designers, developers and client stakeholders.
- Provided metrics-based marketing strategies for top brands including High Mowing Organic Seeds, University of Vermont Medical Center and Logitech.
- Created and optimized PPC campaigns across multiple platforms to generate millions in revenue year over year using A/B testing, landing page optimization and data analysis.


Propeller Media Works

Internet Strategist | Product / Project Manager

- Helped launch the Internet Marketing offering for the company, developing strategy and implementation plans for Google AdWords, BING as well as SEO.
- Co-led the push to implement the use of CSS in the website development process
- Developed information architecture and wireframes for a range of websites.
- Managed the development and launch of several custom websites and small website projects.

Career medium 03
Career medium 05

Eggplant Active Media

Project Manager

- Managed the development and launch of six websites using three different content management systems.
- Led the business planning process as the company began a re-structuring.


Rural Vermont

Program Director

- Directed three separate farmer-led legislative initiatives to save Vermont’s family farms.
- Successfully raised money for the initiatives through grant writing
- Developed community building/fundraising events that are still in use by the organization today

Career medium 05
Career medium 04

Multiple Organic Farms

Organic Farm Apprentice

Apprenticed at three different farms in Rhode Island, Massachusetts and Michigan. Tasks included:
Seeding starts, managing the greenhouse, bed preparation by hand and tractor, planting, weeding, harvesting, CSA coordination, market sales, intern training.
Skills: Organic pest control physical and biological, weed suppression, heirloom tomatoes, salad greens.


Clean Water Action

Environmental Campaign Coordinator

Served as coordinator for a six-state grassroots environmental campaign.
-- Built a thriving grassroots movement of citizen activists across New England.
-- Created and hosted a series of leadership development workshops for grassroots activists.
-- Developed messaging and materials for multiple environmental campaigns, regularly translating complex scientific information into language anyone can understand.
-- Worked with national organizational partners to force the industry target to launch a $50 million PR campaign.

Career medium 01
Career medium 02


-- Co-founded the Boston Indymedia Center coordinating operations including securing space, funding & equipment to help citizen journalists post their multimedia stories to one of the first user-generated content websites.
-- Participated in numerous discussions about server scaling during peak traffic times, spam content moderation and editorial policies.


University of Florida

Bachelor of Arts (B.A.), Philosophy

University of Central Florida