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Linda Liu

Linda Liu

Sales Associate, Target Team

SC Johnson

Sales Associate at SC Johnson

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SC Johnson

Sales Associate, Target Team

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SC Johnson

Brand Management Intern

• Developed a new multi-brand promotional campaign, including retail partnerships, in-store displays, and social media graphics—presented to VP of Home Cleaning category and is currently being implemented.
• Conducted data analysis using the Nielsen database and used the results as the basis to design a new product launch strategy.
• Evaluated e-commerce opportunities by researching customer behavior and supply chain logistics in order to make entrance strategy recommendations.

Career

Priceline.com

Business Analyst Intern

• Assessed the competitive landscape and presented a strategic plan for Priceline’s suite of mobile applications.
• Designed the graphics and user interface and wrote programming specifications for “Tonight Only Deals” (released in Apple App Store September 2011) and “Priceline Negotiator Flight” (released in October 2012).

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Career
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Yale University Rudd Center for Food Policy and Obesity

Research Assistant, Labeling and Marketing Lab

• Co-authored two papers, one published in top peer-reviewed behavioral nutrition journal Appetite (December 2012) and one currently under review.
• Assisted in the design, preparation, and conduction of observational studies.

Career

Cornell University

Bachelor of Science (B.S.), Applied Economics and Management

Dartmouth College

Bachelor of Arts (B.A.), Psychology

Fayetteville-Manlius High School