Sales Associate, Target Team
August 2013 — Present
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Sales Associate at SC Johnson
• Developed a new multi-brand promotional campaign, including retail partnerships, in-store displays, and social media graphics—presented to VP of Home Cleaning category and is currently being implemented.
• Conducted data analysis using the Nielsen database and used the results as the basis to design a new product launch strategy.
• Evaluated e-commerce opportunities by researching customer behavior and supply chain logistics in order to make entrance strategy recommendations.
• Assessed the competitive landscape and presented a strategic plan for Priceline’s suite of mobile applications.
• Designed the graphics and user interface and wrote programming specifications for “Tonight Only Deals” (released in Apple App Store September 2011) and “Priceline Negotiator Flight” (released in October 2012).
• Co-authored two papers, one published in top peer-reviewed behavioral nutrition journal Appetite (December 2012) and one currently under review.
• Assisted in the design, preparation, and conduction of observational studies.