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Lidia Frayne

Lidia Frayne

Marketing Strategist

Dell

Marketing and Process Improvement Professional

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Dell

Marketing Strategist

Acting as an internal consultant to the CMO and focusing on risk assessment, process and organizational improvement and design, marketing technology roll-outs and transformation efforts across global and regional business units.

Career medium 02
Career
Career medium 05

NSHMBA

Austin Chapter Marketing Director

Responsible for promoting NSHMBA at the local level via management of Public Relations (PR), volunteer coordination, marketing materials and website and email content. In conjunction with the Chapter President, set goals for the annual strategy and create marketing strategies to increase membership at the local level. Collaborate with the National Office to promote the NSHMBA Annual National Conference and Career Expo, increasing the chapter’s participation in terms of sponsors and attendees.

Career

Dell

North America Consumer Senior Brand Manager

Manager a team of brand managers focused on and responsible for strategic initiatives, planning, strategy and running the laptop business during the “Back to School” consumer timeframe:
Provide direction and create go-to market plans for the Laptop line of business, 20+ platforms
Arbitrator and change management process lead from regional to global marketing creative
Responsible for roll out and implementation of process improvement programs, marketing strategy and capabilities development

Career medium 03
Career
Career medium 01

Dell

North America Consumer Brand Manager

Provide strategic direction and create a go-to market plan for the US Consumer Desktop business. Develop and drive marketing strategy by influencing product roadmaps, planning and supporting product launches, ensuring Consumer has the right product portfolio to support customer needs and Dell growth objectives.

Analyze portfolio competitive price position for threats and opportunities to meet regional objectives. Provide guidance for quarterly planning cycle including MSP forecasts. Deliver regular updates outlining portfolio performance, key risks/opportunities and cross-functional action plans to achieve business objectives.

Career

Dell

Sales and Marketing Support Consultant

Chosen to permanently relocate to US Headquarters from El Salvador on an accelerated career track program for top performing employees.
Conducted channel performance, marketing integration, and profitability strategy for Latin America. Responsible for presenting state of the business to the Consumer Executive leadership team.
Liaison for key initiatives between Dell North America and Latin America. Program management and execution for in house and Dell Outsourced call centers.

Career medium 04
Career
Career medium 01

Dell

Inside Sales Manager

Managed team of Senior Sales Representatives achieving $1,165 Revenue per Unit and $234 Margin per Unit, representing a 25% premium to the sales floor in 2 quarters.
Provided resolution on sales and customer care issues, while meeting sales goals.
Lean Change Agent for Call Stops Here Pilot for Sales and Technical Support.

Career

Dell

Sales Process Leader

Responsible for leading initiatives to improve sales results by managing teams directly and indirectly.
Generated revenue of $800,000 for “Solution Selling” Green Belt Project. Showed management trends and established action plans that improved behavior.
Managed a group of 21 sales coaches in a pilot project achieving 105% Margin Per Call goal. Call Center Operations Liaison: implemented operational process improvements.

Career medium 04
Career
Career medium 05

Amanco

Commercial Analyst

Conducted commercial and financial analysis related to clients, distribution channels and profits.
Forecasted sales and administered price points for Roof and Pipe Systems.
Managed company’s Sustainability Scorecard measuring health of the business in terms of economic, environmental, and social performance.

Career

Sara Lee Branded Apparel

Plant Engineer

Managed team of Junior Engineers in Times and Methods study and work load analysis. Financial analysis, Cost Reduction and Process Improvement Projects development. Value Stream Manager for Lean Manufacturing and Projects of Low Cost and High Efficiency.

Career medium 05
Career
Career medium 01

Lactosa

Head of Planning and Forecasting

Planed production based on sales tendencies; supervised the production team for dairy lines, controlled inventory and it’s rotation through FIFO; designed and improved processes; managed the costs based system; conducted international business and transactional relationships

Career

The University of Texas at Austin - The Red McCombs School of Business

MBA, Executive MBA

Universidad Albert Einstein

IE, Industrial Engineering