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Liberty Carras Kelly

Liberty Carras Kelly

Founder

Sense Digital & Design

Founder at Sense Digital & Design

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Sense Digital & Design

Founder

FOX Audience Network

Senior Vice President, Sales & Marketing

CNNMoney.com

Senior Vice President, Sales

Responsible for advertising sales and strategy for CNNMoney.com, a joint venture between CNN, Fortune and Money Magazines. Her team works with the world's most widely recognized brands and advertising agencies to help them connect with CNNMoney’s audience of engaged, loyal, affluent and influential audiences focused on the money and business news that matters most.

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Career
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DRIVEpm (Wholly Owned Subsidiary of Microsoft)

Vice President of Sales

Highlights:

• Led North American teams in significant top line revenue growth from 2006 to 2008
• Chief revenue lead for new international business launches of DRIVEpm in Canada, Brazil, Argentina and Mexico which extended the DRIVEpm sales strategy, advertiser story, forecasting and global adoption of Salesforce.com
• Retained top talent (zero regrettable attrition from 2006-2008) and significantly grew headcount across sales, client service and operations
• Honored as the “Top Rated Digital Sales Organization” via Jack Myers in October, 2007 ranking first for “keeping promises and overall value to its advertisers”
• Led the team throughout the 14 months of a $6.2 Billion Microsoft acquisition and integration
• Worked with savvy marketers such as E*TRADE (Spark), Best Buy (Avenue A), Hilton Family (OMD), Expedia (Direct), Best Western (Initiative), Ford (Team Detroit), eBay (Direct), Verizon (Moxie), and Ask.com (Agency.com)

Career

DRIVEpm

National Director, US Sales & Account Development

Highlights:

• Exceeded revenue growth target, and achieved significantgrowth from 2005 to 2006 in top line revenue
• Created framework and narrative for the “Audience Targeting Strategy” which remains the cornerstone story line for several advertisers and internal network presentations to date
• Developed, in partnership with global business leads, the global operating strategy inclusive of , KPI’s, and the sales practice and program around “accountability, productivity and predictability”
• Authored and implemented new US compensation plan to support strategy and achieve revenue and profit goals.

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Career
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DRIVEpm

Sales and Business Development Manager, US

Highlights:

• Responsible for strategy and establishing best business practices for a start up within aQuantive, resulting in a new revenue stream and a profitable business unit within six months of launch.
• Designed packaging and go to market sales story, built hiring plan to support the business goals of a start up, managed the first sales side event calendar inclusive of sponsorships, PR and speaking engagements team wide
• Thought and project leader of CRM solution, Salesforce.com, resulting in adoption across aQuantive business units nationally and globally over four years, scaling since its inception to support “one view” of the business from “lead to launch to recognize”

Career

Looksmart

Outside Sales Account Executive & US National Agency Manager

Highlights:

• Expanded sales quarter over quarter and achieved 105% of 2003 quota. Led the national team in new business for Q4 2003
• Developed and expanded agency business for LookSmart from 10 active agencies in 2000, to over 50 by 2003 by proactively pursuing and understanding the agency business, developing agency specific collateral and packages and hiring and training an agency specialist team
• Positioned search as a must buy for clients such as Wells Fargo, Overstock, Butterball Turkey, Hewlett Packard, MSN, Alaska Airlines, and Yahoo

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Career
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LookSmart

Inside Sales Manager

Highlights:

• Account Executive and Management combined role responsible for generating new business for LookSmart’s online advertising and search services targeted to small and medium businesses nationwide averaging $2M in annual sales
• Recognized for strong prospecting, organizational management and communications skills required to identify and close new business within one to two calls
• Promoted to Outside Sales position within four months

Career

Lexmark

Account Manager

Highlights:

• Recruited as part of 100 students to join the Lexmark/IBM professional sales and management training program, living and training at HQ in Lexington, KY full time for 9 mos. Specialized in Education and Government clients throughout the West
• Prospected, organized meetings and events, increased customer contacts and sales by over 95% within the territory covering 46 California counties
• Implemented targeted marketing, presentations, training programs and materials for school districts within region, which resulted in greater productivity of end users
• Successfully planned and executed large hardware rollouts by coordinating with vendors, internal sales, technical support, and end users, in over 50 separate locations

Career medium 05
Career

Orange Coast College

AA, General Education

San Francisco State University