Search Marketing Specialist
February 2016 — Present
Officite is the world’s leading provider of web presence solutions for healthcare practices, and has worked with over 20,000 healthcare providers worldwide. Their selective focus on medical practice marketing allows them to provide clients with all-encompassing and personalized business solutions, including websites, reputation tracking, search optimization and Google ad campaigns.
- Optimize and monitor 100+ SEO campaigns for clients across North America, using on-page optimization tactics, HTML and CSS to make adjustments.
- Manage, create and develop PPC campaigns within Google Adwords for clients with monthly budgets ranging from $100-2500.
- Monitor campaign metrics using Google Search Console (Webmasters) and other proprietary analysis tools to measure the success of keywords and identify crawl / HTML errors.
- Evaluate paid and organic search efforts to ensure that client goals, including new patients and increased web traffic, are met.