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Libby Russell

Libby Russell

Associate Consultant

Communispace Corporation

Boston, MA

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"Go all the way with it. Do not back off. For once, go all the goddamn way with what matters." Ernest Hemingway

Communispace Corporation

Supervisor, Summer Community Interns

• Oversee the growth and development of four summer interns working with assigned client communities
• Assist in the architecture of pilot “operations”-focused internship program
• Collaborate with team members, account directors, and client services executives to facilitate the program, gather insight on successes and opportunities, and evaluate individual performance of interns

Career medium 04
Career
Career medium 01

Communispace Corporation

Email Recruitment Specialist

• Supervise and program all direct email member recruitment campaigns using ExactTarget email marketing software
• Administer weekly and monthly appreciation gifts to over 5,000 members globally based on their participation levels in their respective communities
• Manage all post-send metrics and email performance rates throughout member recruitment campaigns to maximize efficiency
• Regulate and archive all best practice enhancement efforts for email messaging campaigns

Career

Communispace Corporation

Associate

• Program research activities into over 200 online communities using ConfirmIt and proprietary software

• Collaborate with client teams to write and develop research activities that capitalize on opportunities to gain valuable consumer insight

• Assist in the management of community members’ participation levels and the quality of community involvement

• Created a liaison roll within the CORE department to enhance the relationship between the community operations teams and the associate community manager teams

• Initiated the installment of an internal wellness committee to improve the mental and physical health of peers at Communispace

• Is a contributing writer for Communispace’s blog, Verbatim

Career medium 03
Career
Career medium 03

High Spirit Community Farm

Communications Manager

• Created a new website for High Spirit with e-commerce capabilities to increase web-based donations and to educate people on the organization

• Launched a capital campaign and managed all donations and communications with benefactors and board members

• Implemented the use of the online database, E-Tapestry to consolidate and streamline the tracking of donor history

Career

L.L.Bean

E-Commerce Intern

• Produced content for llbean.com on in-house software for launches specific to sales, promotions, and season changes

• Edited live content on llbean.com and llbeansignature.com to maintain the site’s functionality and effectiveness for L.L.Bean’s online channel of retail

• Played an integral role in a major overhaul of L.L.Bean’s SEO strategy

Career medium 02
Career
Career medium 01

Elon University

Undergraduate Admissions Intern

• Traveled to Philadelphia, Washington DC, Atlanta, and Charlotte to present to hundreds of prospective students and parents about “The Elon Experience” alongside the Director and Vice President of Undergraduate Admissions

• Worked with intern team to overhaul the Elon campus tour program by redesigning the content, route, and materials presented to campus visitors

Career

Elon University

Communications, Corporate Communications, Business

Greely High School