Digital Marketing Specialist
November 2014 — Present
Responsible for expanding the global digital presence of leading global business advisory firm via search engine optimization (SEO), content marketing, social media marketing, advertising, and analytics, website management and optimization, and web analytics.
► Plan and execute innovative integrated digital marketing campaigns, and manage marketing programs from strategic planning through to ROI reporting.
► Produce social media strategy, implement tools and processes, and launch social media campaigns on LinkedIn, Facebook, Twitter, YouTube, and Google Plus to drive traffic, grow awareness, and build engagement.
► Develop and execute content marketing plans to expand the reach of thought leadership and content programs in order to drive leads and relationship development.
► Coach consultants on social media, personal branding, and SEO to build company brand awareness and recognition across priority target audiences, personal networks, and future talent.