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Lesley Burr

Lesley Burr

Multimedia Assistant

Chicago History Museum

Chicago, IL

My career experiences reflect a vast array of interests centering around web design and front-end development, social media, and fashion. All of these mediums represent forms of story telling. I am a storyteller, and the web is my pen and paper. Boston College graduate with a BA in English and minors in French and Hist...

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Skills
Social Media Writing Photoshop Visual Design Web Design HTML5 CSS3 Editing
Interests

Web design, front-end development, user experience, social media, startups, writing, editing, fashion.

A web designer/front-end developer for a startup, or a fashion company. I never want the learning opportunities to end at my dream job either.
Career medium 01

Chicago History Museum

Multimedia Assistant

Web Design & Front-End Development
• Design and develop responsive websites and web forms
• Assist with cross-browser and usability testing of websites
• Create graphics for the web to promote exhibitions and events

Social Media
• Manage Museum’s presence on all social media platforms
• Create social media plans, goals, and content calendar
• Execute social media campaigns for exhibitions, programs, events, etc.
• Drive web and foot traffic through social media engagement with users and influencers
• Grow Museum social media audiences organically on Twitter by over 250% and on Facebook by over 150%, help build audiences from scratch on Tumblr to over 320,000 on Pinterest to 11,700 and Google+ to nearly 18,000
• Developed and implemented social media campaign for the December 2012 "Cocktails and Capone" Museum event at the Museum with Templeton Rye that helped bring in 370 attendees and generated $10,780 in total revenue

Online Content Management and Maintenance
• Assisting with production, management, and maintenance of online content
• Regularly update Museum website with accurate information
• Write and edit copy for online platforms
• Edit, format, test, and send out electronic mass mailings

Usability Testing and Focus Groups
• Assist in testing accessibility and usability of interactive multimedia projects such as the Museum's "Visit Lincoln's Chicago" touchscreen activity, and the Digital Costume Collection database
• Sat in during focus groups for the Museum's "Inspiring Beauty" exhibition

AAM Conference Panelist
• Presented at the American Alliance of Museums annual conference in April 2012 on a panel entitled "Can Mobile Interpretation also be Social?" about the Chicago History Museum's social media strategy on Pinterest

Career

Rusted Revolution

Co-founder

Jewelry Design
• Design and construct avant grade chain jewelry
• Sell products in online boutiques including Barb and Bear, and Etsy
• Consult with bride to design custom jewelry for June 2013 bridal party

Design, Development, and Blogging
• Manage and implement design and development of Rusted Revolution Wordpress website
• Consult with digital designer to create logo, business cards, linesheet, promotional materials
• Write blog posts on regular basis
• Contributed weekly guest blog posts about fashion to the Her Campus Boston College website

Social Media and Marketing
• Build, maintain and promote the brand
• Implement social media strategies across all platforms
• Facilitate blogger and celebrity outreach with artists such as Posso
• Collaborate with companies such as Her Campus to facilitate giveaways
• Lent out jewelry and provided coupons to Her Campus for their nationwide College Fashion Week events
• Produced a promotional fashion show event in conjunction with Her Campus and Rent the Runway
• Oversaw interns for brand and blog projects

Career medium 05
Career
Career medium 05

Choose Chicago

Writer

• Write engaging, informative articles on unconventional local tourism attractions for the Chicago Like a Local blog
• Pitch ideas, visit locations, and interview subjects for articles
• Promote posts via social media

Career

TOPSHOP TOPMAN

Sales Advisor

• Assist with grand opening of the second American flagship store
• Understand and demonstrate knowledge of the history of the brand, products and fashion trends.
• Sell clothing and accessories, meet specified sales quotas.
• Provide customer service, maintain visual environment of store and displays, and represent the company.

Career medium 01
Career
Career medium 04

Her Campus

Boston College Chapter Contributing Writer

• Contributed weekly blog posts about fashion that maintained the Her Campus message while simultaneously representing the Rusted Revolution brand.
• Worked with leaders of website to organize and produce a fashion show/promotional event.

Career

A'GACI LLC

Fashion Consultant

• Sold clothing and accessories, met specified sales quotas.
• Provided customer service, maintained visual environment of store and product displays, and represented the company.

Career medium 02
Career
Career medium 03

Venus Zine

Fashion Intern and Contributing Writer

• Researched current trends, designers, retailers, and featured celebrities
• Composed three blog entries per week for Shoptopia.com
• Wrote for magazine web site Venuszine.com and for print magazine

Career

Chicago Historical Society

Publications Intern

• Assisted with publication of Chicago History Magazine
• Performed editorial duties such as fact-checking, copy editing, proofreading, photo research, and writing captions
• Updated museum website and blog
• Helped to create and send out mass emails to staff and museum members

Career medium 04
Career

Boston College

BA, English, French, History

St. Ignatius College Prep

The Starter League

HTML/CSS, Visual Design, User Experience