The HEAT Group
PRODUCER, THE HEAT EXPERIENCE
August 2007 — March 2013
Produced and directed the exciting, kinetic atmosphere that fans and industry have known as the best in-arena show in the NBA: from videos, music, thrilling player introductions, entertainers and singers, contests, promotions, presentations, lighting, LED animation to pyrotechnics.
Motivated and supervised four direct reports and 100+ part-time event staff/entertainment teams to advance organizational goals; an inspiring and effective creative leader.
Creative brand strategist with command of event design, trends, precedents; dedicated to making innovative, engaging brand experiences that informed, enriched, ensured higher recall and positive brand association.
Directed varied special projects, branding campaigns, identity programs, sales presentations. Partnered with executive management to articulate and visualize the brand. Guided creative processes, mentored production teams, and continually enhanced event presentation culture.
Game experience consistently rated as NBA Best Practice, including #1 rankings in 7 of 10 areas of evaluation in 2012-13.