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LELAND PATTON

LELAND PATTON

PRODUCER | DIRECTOR | CREATIVE

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The HEAT Group

PRODUCER, THE HEAT EXPERIENCE

Produced and directed the exciting, kinetic atmosphere that fans and industry have known as the best in-arena show in the NBA: from videos, music, thrilling player introductions, entertainers and singers, contests, promotions, presentations, lighting, LED animation to pyrotechnics.

Motivated and supervised four direct reports and 100+ part-time event staff/entertainment teams to advance organizational goals; an inspiring and effective creative leader.

Creative brand strategist with command of event design, trends, precedents; dedicated to making innovative, engaging brand experiences that informed, enriched, ensured higher recall and positive brand association.

Directed varied special projects, branding campaigns, identity programs, sales presentations. Partnered with executive management to articulate and visualize the brand. Guided creative processes, mentored production teams, and continually enhanced event presentation culture.

Game experience consistently rated as NBA Best Practice, including #1 rankings in 7 of 10 areas of evaluation in 2012-13.

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Career
Career medium 06

Maloof Sports & Entertainment

DIRECTOR, EVENT PRESENTATION

Produced, directed comprehensive live event experiences for the Sacramento Kings and 2005 WNBA World Champion Sacramento Monarchs.

Crafted special events to advance business objectives, serve and retain corporate partnerships, honor loyalty of base supporters, demonstrate positive good will in community, develop future customers.

Supervised nine direct reports and 75+ part-time staff/entertainment teams to advance organizational goals.

Developed productive relationships with clients, performers, designers, producers and vendors. Estimated design and production time, managed freelancers, oversaw daily game presentation operations and implemented process improvements.

Collaborated with clients, project managers to generate communication strategies, brainstorm creative concepts. Set production goals, enhanced marketing, sales cultures.

Designed rundown format structured to streamline production process, ensure contractual compliance.

Career

Freelance

DIRECTOR | THEATRE, OPERA, MULTIMEDIA

Freelance professional – directed projects in theatre and opera companies on Broadway, Off-Broadway, regionally throughout the U.S., and internationally.

Over 30 production productions – specialized in Renaissance classical theatre, Baroque opera and new/experimental project development.

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Career
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Expo.02

ASSOCIATE ARTISTIC DIRECTOR

Directed part of the opening ceremony Expo.02 - one of the most ambitious, technically complex productions in European history. One unified production split four cities; each production ran interactively and simultaneously via synchronized audio/video feed, and staged on land, air and water.

Resident Director/Co-Producer for Neuchatel venue: oversaw artistic staging, production management of technical installations, site planning, technical show supervision, video and audio integration oversight, coordination of efforts with civic leaders.

Career

Fete des Vignerons

ASSOCIATE DIRECTOR

Artistic leader entrusted to stage a unique multimedia theatre/opera spectacle - a centerpiece of a wine festival with a 2000-year history. The festival convenes for a period of several weeks once approximately every 20 years.

Directed a cast of 5,000 performers, including 20 internationally recognized musicians, opera singers, actors and dancers.

Served as Artistic Director of the Jardin du Rivage of the Ville en Fete – an after-hours, multi-stage park that featured dance and theatre performances, musicians and musical groups, poets and spoken word.

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Career

Harvard University

Professional Certificate, Directing, Theatre

University of Oregon

B.A., Philosophy