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Leigh Hoopes

Leigh Hoopes

Corporate Communications Specialist

BlueStar

Cincinnati, OH

Writer and editor with desktop publishing, content management, and design experience. Specializing in technical and business writing, social media and inbound marketing strategies, and creative media project management. Past writing projects include advertising copy for print and web, technical product videos, internat...

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Interests

writing, editing, books, publishing, creative strategy, branding, identity, print design and layout, social media, inbound marketing, content management, color theory, consumer research, movies, television, technology, grammar, knitting, yoga

Novelist
Career medium 03

BlueStar

Corporate Communications Specialist

Writer, Editor, and Content Manager for global BlueStar corporate communications. Provide insight to marketing team in developing marketing projects, co-developing and leading execution of integrated marketing campaigns, including Social Media, Public Relations, and Event Planning. Research, write, edit and produce content for global corporate newsletter, press releases, white papers and case studies. Utilize company brand standards to create print & digital communications for various highly technical audiences. Tasks include writing and editing for multiple media platforms, creative project scheduling and management, and content creation for technology manufacturers as well as value-added resellers.

Career

KZF Design

Marketing Coordinator, Healthcare Studio

Designed, wrote, edited and assembled Federal and Private Request For Qualifications/Proposal responses for Architecture/Engineering service contracts. Clients included the US Department of Veterans Affairs, US Air Force and the Army Corps of Engineers. Developed new business contacts to grow a new division and market segment from the ground up. Designed and edited specialty booklets along with other various informational marketing materials. Researched, wrote, and developed a strategic company-wide Social Marketing plan.

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Career
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Global Tel*Link

Proposal Developer

Wrote, edited, and assembled State, County and City Request for Proposal responses for Correctional Telecommunications Service Contracts. Focused on maintaining 40%+ market share and continuing to expand nationwide customer base of more than 500 state and local entities. Collaborated extensively among sales representatives, product development, and engineering to custom tailor each document to best suit each client's needs and individual requirements to maximize win rate. Developed marketing plan and new branding/design ideas for future company-wide integrated strategic marketing.

Career

KZF Design

Marketing Coordinator, Government & Justice Group

Designed, wrote, edited and assembled Federal and State Request For Qualifications/Proposal responses for Architecture/Engineering service contracts. Clients included the General Services Administration, NASA, US Army Reserve, US Navy, US Air Force and the Army Corps of Engineers. Designed and edited specialty booklets along with other various informational marketing materials. Attended professional conferences as a company representative.

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Career
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KGB Advertising

Copywriter/Designer

Created, wrote, and designed integrated strategic marketing pieces for business to business, industrial, retail, and food clients. Wrote and edited copy for print ads, client and internal web media, proposals, and press releases. Devised creative strategies and campaign concepts for clients such as Graeter's, Kretschmar, North American Properties, and iSqFt.com. Assisted in conducting consumer research focus groups and photo shoot art direction.

Career

WriterGirl, Inc.

Contract Copywriter

Edited and revised promotional web and print copy materials for various healthcare institutions including Atrium Medical Center and Good Samaritan Hospital according to specific style guidelines.

Career medium 03
Career
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FSCreations, Inc.

Contract Copywriter/Designer

Revised and edited copy for product sheets; edited all copy for upcoming website relaunch. Designed name tags, place cards, and large-scale presentation posters for 2006 Spring Reseller Meeting. Customized product specification sheets for individual resellers.

Career

Greenhouse Poetry, Inc.

Copywriter/Designer/Brand Strategist

Created logo and corporate identity package for non-profit performance poetry organization. Designed and wrote flyers/posters for poetry slam competitions and performances. Developed creative marketing strategy and researched target market demographics to develop effective marketing and create a dedicated audience.

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Career
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ImageWest

Copywriter/Designer

Designed and wrote strategic marketing materials for Western Kentucky University President's Office, Service One Credit Union, and WKU School of Journalism and Broadcasting. Developed creative strategies with clients and fellow designers, assisted in focus groups conducted for Service One.

Career

Western Kentucky University

BA, Advertising, Graphic Design/Creative Writing

duPont Manual High School

High School Diploma, Communications/Media Arts