Terrapin Beer Co.
Atlanta Market Representative
May 2013 — Present
As a Market rep I act as Terrapin Beer Company, LLC’s ambassador of brand quality, portfolio of products and champion of equitable business practices in the marketplace and at the distributorship.
-Act as the liaison between Terrapin Beer Company and the state of Georgia as the sole face of the brand throughout the state
-Execute fun and engaging brand interactions for our drinkers, retailers and wholesalers through promotions, events, and community outreach
-Execute the Market Plan as set forth by the Regional Sales Manager, which includes: volume, targeted account distribution and visibility goals by (distributor) and package.
-Achieve and/or maintain Terrapin Beer Company market standards in the state of Georgia in order to make Terrapin Beer Company the craft beer market leader
-Develop “preferred supplier status” with all key accounts by handling all reasonable & cost effective brand support needs in Georgia and also by keeping accounts informed about new products at Terrapin Beer Company
-Answer all client and distributor inquiries in accordance with company values and expectations
-Be thoroughly acquainted with every key decision maker or decision influencer in the state of Virginia
-Maintain relationships with clients and distributors in order to profitably grow the brand and overall enterprise in Georgia
-Know pricing of all Terrapin Beer Company LLC’s products
-Develop market profile target lists and effectively manage time in order to visit each area of the state monthly
-Build relationships within the community through philanthropic events and other activities that promote positive brand association