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Leigh Anne Rowinski

Leigh Anne Rowinski

Senior Manager, Global Marketing

KISS Products Inc

New York City, NY

Shopper, Brand and Retail Strategist


Coty Inc.

Director, Shopper Insights and Category Management

Category strategy development and shopper insights team leader addressing Fragrance, Cosmetics, Personal Care, and total Beauty. Successful cross functional role to drive retail customer application with corporate and sales teams for implementation in $25B marketplace.

Director/Senior Manager, Cosmetics (2009 – 2011)

* Led shopper insight shopper research identification, planning, strategy, and execution for $4.5B US Category, driving U.S. market, consumer needs, shopper conversion, launch opportunities, and product benefit segmentation.

* Built $50M incremental category and brand opportunities in Mass, Department and Drug COT with team partners.

* Collaborate with four member syndicated team overseeing 15 custom categories, the development of category and brand shopper learning plan needs for the cross functional organization.
* Reduced cost of syndicated services by 16% with $3.4M budget, increasing qualitative and quantitative capabilities of internal team.
* Created annual team summit for 20+ analysts to further enhance their knowledge of data resources, and develop their professional skill set.
* Developed and presented new phase of corporate Cosmetics Shopper Learning plan to drive custom foundational category insights needed for $100M market expansion at top five market customers.

Director, Fragrance and Personal Care (2008 – 2009)

* Recruited for newly created role at start of Del integration to drive national category strategy and re-invent the Fragrance experience for the shopper in the 75,000 door Mass retail channel.

* Facilitated 13 person team including IRI on-site analyst and new Business Analysis team to elevate usage of data resources through the corporate organization including IRI Panel, NPD, Spectra, and Kantar.
* Communicated Fragrance Shopper category development plan to retailers designed to build the market with qualitative and quantitative driven research and achievement of incremental shopper growth.


Symphony EYC - Engage Your Customer

Director, CPG Business Development, Category and Shopper Insights

Category and Shopper Strategy Development with Ahold USA Stores and its CPG partners

Senior business partner responsible for all aspects of selected manufacturers to facilitate strategic category and portfolio growth. Includes joint business planning, custom research design, identification of business questions and actionable insights, presentation development, strategic consultation, with cross functional merchant and CPG teams.

*Facilitation of +10 CPG business portfolios with Ahold USA, utilizing suite of proprietary shopper behavior focused tools and custom research to advance brand growth +5% average ahead of non-participating CPGs.

* Expanded $1.4M initial portfolio through incremental client contractual services, custom research, and consultative value across $26B retailer portfolio including Fresh, Center Store, and HBC.

* Proactively spearheaded analytical best-practice approaches to 4P elements, visualization of data to effectively utilize and deliver BIC shopper driven insights to retailers and corporate teams.
* Address business questions for meaningful shopper learning plan and design specific strategies, tactics, and JBP response plans to address new product launches, SKU shelving effectiveness, merchandising principles and execution, personalized shopper experience, evolving household retention, sales, and brand equities to deliver profitable growth for the CPG portfolio and the retailer.


KISS Products Inc

Senior Manager, Global Marketing


Director, Client Solutions and Shopper Insights, Team Leader

Director – Client Solutions, Team Leader -- Beauty Operations and Analytics (2004 – 2008)
* Led evolving 10 person cross functional team driving BIC Six Sigma operational accuracy, on site senior client partnership, and ongoing analytic insight development for Coty Beauty and the $25B US Beauty marketplace. 

Primary Accomplishments:

* Created, implemented and led first evolution of Beauty vertical consulting practice at Information Resources Inc. for Mass Market CPG clients such as Coty, L’Oreal and Avon.
* Selected speaker at annual NPD Hot off the Press executive presentation.
* Cross functional new business pitch team member, contributing to multiple industry client acquisitions, resulting in over $25MM organic revenue growth over 5 years.
* Developed and led 5 straight years of BIC seasonal industry POS data capture for short window Holiday sales, representing 40% of annual year.
* Collaborated with senior level client leaders across diverse fragrance and cosmetics marketing portfolio to support brand and sales development opportunities for $600M portfolio.

*Presented foundational research for Rimmel to be launched successfully into FDM accounts highlighting category and brand eminence, strategy, and execution plans to deliver fact based incremental category sales for multiple retailers.

Manager/ Project Manager - Client Solutions (1999-2004)

*Guided expansion of client services, expanded team staffing, increasing analytical projects, and change management practices with new international based team.
* Author of “Scent Stories” newsletter and curated reference book to apply CPG customer insight for Beauty and Fashion as core competency as appropriate relevance for the organization. 

Career medium 03

Victoria's Secret

Store Director

*Responsible for store location with 20 + team members, merchandising presentation, brand strategy, sales achievement, newly launched innovation campaigns, team development and customer service satisfaction.
*Achieved “top 1/3” company recognition for holiday and spring seasons total sales over LY by 15% and core business categories by 22%.


University of New Haven

MBA, Marketing

Loyola University Chicago

Bachelor of Arts (B.A.), Fashion Merchandising, Business

Fordham University - Graduate School of Business Administration

Digital and Social Media Professional Certificate