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Leanne Waddell

Leanne Waddell

Experience Designer

Proto Partners

Sydney, Australia

I am passionate about designing brilliant experiences that considers both the business and the customer. Using a blend of design thinking, enthusiasm and empathy, I am able to apply my creative thinking to tough business challenges across a variety of industries.


Proto Partners

Experience Designer

Proto Partners is a customer experience consultancy that helps organisations translate customer insights into profitable business opportunities. 

Our purpose is to enrich the lives of every Australian, one customer experience at a time.

Many leading organisations have sought out to better understand their customers. Here are just some of the clients we have worked with:
News Limited

Chartered Accountants Australia and New Zealand
Sydney Olympic Park
and more.

Proto Partners helps organisations understand, communicate and deliver what is most important to their customers. We do this by immersing ourselves in customers' lives, and combining business and design thinking to align organisational goals with customer needs. 

Some of our services include:
Customer Journey Mapping
Idea Generation and Prioritisation Mapping
Service Themes and Principles

Co-Design Workshops
Experience Prototyping
Customer, Staff and Stakeholder Interviews

Immersion, Observation and Shadowing
for more information see:

Design for humans! & what the difference is between designing for users vs customers.

Customers and users have expectations that organisations find hard to understand, and act on. Most businesses are unaware of the human motivations that drive their customers’ behaviour.

User customer human experience