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Leandro Bonoli

Leandro Bonoli

Latin America Area Director

The Absolut Company

London

Latin America Area Director - The Absolut Company

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The Absolut Company

Latin America Area Director

Brand Development leader of Absolut, Wyborowa, Malibu and Kahlua in Latin America region.

Career medium 01

Diageo

Head of Category Development

Category Development groip manager, responsible for engaging consumers and creating demmand thru the development of spirits category at the on trade, off trade and travel retail channels. Development and deployment of plans based on both brand and customer strategies. During this period, led a team of 4 senior direct and 10 indirect reports.

Career

Diageo

Customer Marketing Manager

Led Customer Marketing agenda for both Whisky and Vodkas categories in Off Trade. Managed 2 direct reports and 6 indirect reports to create, execute, track and measure collaborative plans together with sales team, marketing and customers.

Career medium 02
Career
Career medium 01

Diageo

Key Account Manager

National sales manager for Walmart Group in Brazil, responsible for short terms results and medium/long terms planning together with customer leadership, global and regional teams. Managed 3 senior managers 6 merchandising leaders.

Career

Unilever

Customer Marketing Manager

Customer Marketing manager for Hair Care Category, leading promotional activities, strategic positioning, and launching new powerhouses of Unilever portifolio in Brazil, such as Clear Antidandruff Shampoo.

Career medium 02
Career
Career medium 05

Unilever

Customer Marketing Trainee

Reporting to Customer Marketing Manager, was responsible for the development of sales business plans, projections and market analysis for the entire Personal Wash category.

Career

Unilever

Category Finance Trainee

Responsible for P&L development and business planning for Household Care and Conditioners categories, partnering Supply Chain, Marketing and Customer Marketing teams.

Career medium 05
Career

Escola Superior de Propaganda e Marketing - ESPM

Post Graduation in Marketing

2006 - 2008

Fundação Getúlio Vargas - FGV

Bachelor in Business Management

1999 - 2003

Wharton - University of Philadelphia

Marketing Specialization Course

May 2013 - Feb 2014