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Lauren Yergeau

Lauren Yergeau

Marketing Manager

YWCA Hartford Region

Greater New York City Area

Communications manager with experience in all aspects of media. Specializing in social media tools and website design and content management. Interested in advancing companies' web and social media presence.

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YWCA Hartford Region

Marketing Manager

• Develop and implement overall agency marketing strategic plan, which includes paid advertising, marketing sponsorships, event and program marketing, social media calendar, website maintenance calendar, and press releases.
• Responsible for content creation for all social media platforms including Facebook, Twitter, Instagram and Pinterest. Expanded social media platforms to include Instagram and Pinterest in 2014 to increase community engagement.
• Launched new website in August 2013 using Firespring CMS. Developed new site navigation and content to correspond with the launch. Responsible for on-going website maintenance.
• Design various marketing collateral including: invitations for agency events, flyers for programs and events, and program books for events.
• Responsible for brand consistency across the agency. Created marketing toolkit in 2013 to educate staff on brand standards and provide branded materials for use.
• Produce three paper newsletters a year including writing content and developing newsletter template. The newsletters reach nearly 4,000 people in the Hartford Region.
• Write, design and produce e-mail marketing campaigns including: monthly newsletters, event invitations, surveys and fundraising appeals. These campaigns reach nearly 3,500 inboxes.
• Responsible for marketing and communications coordination for all organizations events including largest women fundraising event in the area, the In the Company of Women luncheon which draws 1500+.