Sears Holdings Corporation
Buyer, Electronics Accessories
April 2014 — Present
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Buyer, Electronics Accessories at Sears Holdings Corporation
TV Accessories-Sears & Kmart
Sears TVs- LG, Sharp, Panasonic, Toshiba, RCA, and Seiki
I managed Radioshack's Antenna category; growing sales, profit, and ASP with the first branded product in the category. I also worked closely with the private label team to modify and design outdoor antennas to meet more customers' needs within a smaller product line to minimize inventory on hand. I spearheaded a project to realign the antenna assortment to the relevant market areas with the intent of decreasing high return-rates.
As PC Storage Associate Buyer, I brought in the #1 and #2 NPD ranked vendors into my assortment for hard drives, expanded our online assortment to feature emerging technologies, and realigned the digital media assortment to match consumer trends.
I was project manager for the interdepartmental Connected Life and Cloud Storage initiatives, which utilized a new store concept to create a "hub" to allow for content sharing between devices (phone, TV, tablet, PC, etc.).
Worked primarily in TV Accessories, tracking sales, maintaining pricing and cost information, and handling all marketing, and ensuring Sarbanes-Oxley requirements were met. I also help pioneer the Health & Wellness category within Radio Shack, initiating vendor relationships to build an assortment from the ground up.
Developed new accounts through pro-active relationship building
Managed customer experience end-to-end
Solved creative customer problems through a range of interdepartmental strategic communications
Developed new social media strategies and metrics for measuring audience growth and stickiness
Worked with Key Accounts to negotiate dates, programs, and key details on behalf of the artists and the organization
Managed the backstage operations including personnel, equipment, and transportation scheduling.