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Lauren Licata

Lauren Licata

Content Marketing Manager

Base CRM

Content Marketing Manager at Base CRM

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Base CRM

Content Marketing Manager

Base is the next generation CRM. Over 10,000+ companies use Base cross-platform, Post-PC software to manage sales and customer relationships across all their devices. Leveraging new patterns of usage with ubiquitous mobility, Base offers substantial productivity gains. Venture backed by Index Ventures, Social+Capital and others, Base was founded in 2009 and is located in Chicago.

For more information, visit https://getbase.com.

Responsibilities:

Serve as chief content officer, overseeing all content marketing initiatives across a variety of platforms to drive sales and increase brand likability. Responsibilities include:

• Developing brand story themes, buyer personas, customer path-to-purchase, editorial calendar
and distribution plans to meet content marketing goals.

• Supervising content development team including third party analysts, freelance writers and
industry influencers as well as internal design staff to create e-books, web pages, case studies,
videos and blog posts.

• Optimizing content for search and UX for all channels including web, mobile, social and email.

• Contributor to company blog (blog.getbase.com) and speaker on content marketing.

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Career medium 04

LivingSocial

Experience Coordinator

Discontinued in September of 2013, The Adventures division of Living Social offered uniquely packaged activities encouraging members to meet new people and try something different.

Career

Kaleidoscope ®

Social Media & Content Strategist

Kaleidoscope is the world premiere integrated design and realization agency headquartered in Chicago with locations in New York, UK, and most recently, Los Angeles. Kaleidoscope’s multi-disciplinary teams believe in Co-Creation or collaborative partnership with clients to apply consumer-insight-driven design strategies to brand communication. Iterative Design Thinking®, the agency’s proprietary approach to design, includes the use of Rapid Ideation, Iterative Prototyping and Rapid Research to quickly gather and build on feedback from key stakeholders and consumers, bringing best practices to market. Kaleidoscope specializes in the areas of brand strategy, visual identity, product design, structural and graphic packaging design, and realization, which encompasses design implementation, artwork production and prototyping.

Responsibilities:

• Worked on a variety of digital marketing communication projects including web content development, media outreach, and advertising campaigns.

• Served as project manager and wrote all copy for company’s pending 2014 website relaunch.

• Copy-edited client work including Wrigley, Aldi and World Kitchen.

• Served as a key project manager on company-wide brand overhaul.

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Best Online Universities LLC

Director of Content Marketing

Best Online Universities LLC develops top quality higher education websites to help students accomplish their career and education goals. Our websites directly connect students with accredited online degree programs located throughout the United States. We provide useful information to visitors, while simultaneously generating highly qualified leads for online universities. Our websites contain a robust catalog of current information as well as links to over 1,000 accredited online degree programs offered by both non-profit and for-profit institutions.

Responsibilities:

• Hired, negotiated contracts, trained and managed bloggers for company’s network of websites.
• Managed an internal team of 2 people and collaborated with internal designers to write, edit, design, distribute and measure content marketing campaigns.

Career

ValoreBooks.com

Director of Communications

San Diego-based ValoreBooks.com is the students’ premier marketplace to rent, buy and sell cheap college textbooks. The ValoreBooks.com online marketplace brings together more than 14,000 booksellers nationwide and offers up to 99 percent off the list price to students as well as the guaranteed lowest rental prices available.

Responsibilities:

• Responsible for growing email marketing channel. Over tenure, increased email revenue by 240%.
• Developed social media growth and engagement strategy that increased Facebook “Likes” from 592 to over 25,000.
• Managed strategic PR to successfully earn media placements in industry and main stream publications.

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Career

Merrill Lynch

Global Private Client Summer Intern

Merrill Lynch is one of the world’s premier providers of wealth management, securities trading and sales, corporate finance and investment banking services.

State University of New York at Buffalo

BS, Business Administration - Financial Analysis, Human Resource Management

University of Chicago

Certificate, Pursuing, Integrated Marketing