Content Marketing Manager
July 2013 — Present
Base is the next generation CRM. Over 10,000+ companies use Base cross-platform, Post-PC software to manage sales and customer relationships across all their devices. Leveraging new patterns of usage with ubiquitous mobility, Base offers substantial productivity gains. Venture backed by Index Ventures, Social+Capital and others, Base was founded in 2009 and is located in Chicago.
For more information, visit https://getbase.com.
Serve as chief content officer, overseeing all content marketing initiatives across a variety of platforms to drive sales and increase brand likability. Responsibilities include:
• Developing brand story themes, buyer personas, customer path-to-purchase, editorial calendar
and distribution plans to meet content marketing goals.
• Supervising content development team including third party analysts, freelance writers and
industry influencers as well as internal design staff to create e-books, web pages, case studies,
videos and blog posts.
• Optimizing content for search and UX for all channels including web, mobile, social and email.
• Contributor to company blog (blog.getbase.com) and speaker on content marketing.