Marketing Manager, Asset Management & Reuters News
January 2013 — Present
Strategically maximize the brand impact of Lipper while project managing the sales engagement for Reuters News. Manage all digital assets for Lipper, including generating website content, tracking analytics, coordinating content and visuals and deploying the weekly newsletter. Handle all messaging and collateral, both internally and externally, for the Lipper brand worldwide. Plan and produce live and/or virtual events for marketing and thought leadership of Lipper research and content. Deliver and execute compelling marketing for the world's largest news organization, Reuters, and foster sales awareness within financial and risk sectors.