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Lauren Kaiser

Lauren Kaiser

Marketing Manager, Asset Management & Reuters News

Thomson Reuters

Marketing Manager, Asset Management & Reuters News at Thomson Reuters

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Thomson Reuters

Marketing Manager, Asset Management & Reuters News

Strategically maximize the brand impact of Lipper while project managing the sales engagement for Reuters News. Manage all digital assets for Lipper, including generating website content, tracking analytics, coordinating content and visuals and deploying the weekly newsletter. Handle all messaging and collateral, both internally and externally, for the Lipper brand worldwide. Plan and produce live and/or virtual events for marketing and thought leadership of Lipper research and content. Deliver and execute compelling marketing for the world's largest news organization, Reuters, and foster sales awareness within financial and risk sectors.

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Thomson Reuters

Marketing Coordinator, Wealth Management

Mastered the WordPress tools for updating external websites and Thomson Reuters intranets. Handled content collection, schedule management, content formatting, execution of weekly updates,
and SEO implementation. Executed external webinars to key cliental for the Wealth Management suite of products.
Key Achievements:
- Designed and developed a Wealth Management dashboard for tracking leads, sales activities and ROI.
- Implemented the tactical marketing program (email campaign in web form) to communicate the value of Thomson Reuters Knowledge Direct content sets to clients and generated sales leads.

Career

Thomson Reuters

Americas Client Training Coordinator

•Championed and implemented Adobe Connect platform across all of Thomson Reuters. Solely responsible for administering the new platform worldwide.
•Daily management of training requests for the Americas. Responsibilities include working with account managers, client trainers and sales to facilitate global queue.
•Responsible for coordinating, designing & marketing training course offerings to Americas cliental.
•Assist production team with production, development, and editing of webcast videos.
•Generate purchase orders and manage procurement for Client Training television studios.

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Thomson Reuters

Project Coordinator, Global Client Training, Knowledge Network

•Assisted Global Head and Global Program Director of Client Training.
•Coordinated, facilitated and served as secretariat to key project and governance meetings.
•Booked all travel, managed calendars and coordinated meetings for global team.
•Project managed first and essential television studio for training department. Responsibilities included managing studio build, procured all studio equipment and assisted in day-to-day webcast production

Career

Chico State Study Abroad

Peer Advisor for Spain

• Collaborated with staff to help internationalize the campus by helping recruit students to study abroad.
• Marketed programs to potential students.
• Attended faculty internationalization forums on campus to represent Study Abroad Interns.
• Presented seminars regarding culture and life in another country to parents and students in bi-annual orientation.
• Initiated first-ever Study Abroad club on campus.
• Served as a resource and mentor for international students.

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Encore Fruit Marketing

Design Intern

•Drafted, designed and proposed new company branding initiative for website and marketing material.
•Organized and updated company records, contacts and files.
•Designed essential job performance aid used within office as well with clientele.
•Participated in company meetings to discuss strategic positioning.

Career

New York University

Certificate in Digital Marketing

California State University-Chico

BS, Instructional Design & Technology