August 2012 — Present
Design marketing materials, brand identities, websites, print materials and retail graphics to increase brand equity.
Co-lead with Director of Sales and Vice President on sale and product development strategies for retail placement.
Completed multiple product line roll-outs, overseeing quality and creative design from concept, through presentation, prototyping and production.
Increased competitive edge by developing and maintaining an internal competitive shop system to monitor and analyze total market presence.
Managed multiple positions within engineering and product design to increase efficiency and capacity.
Displayed skills in production quality control by facilitating new production methods and partnerships overseas (china).
Developed effective packaging that has outsold comparative items by 33%.
Managed multiple creative processes at once to meet or exceed all assigned deadlines.
Oversaw external photography to ensure best representation of new products.
Executed internal product photography and photo retouching.
Analyzed and presented trend data from multiple sources, including third party research.