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lauren johns

lauren johns

Art Director/Product Development Manager

Intercrown Enterprise

Madison, Wisconsin Area

Detail oriented, creative, ambitious professional with comprehensive design and management experience. Background includes graphic design, print production, project management, product design and product management. Specific experience with national retail placement of home decor products.


Intercrown Enterprise

Art Director

Design marketing materials, brand identities, websites, print materials and retail graphics to increase brand equity.

Co-lead with Director of Sales and Vice President on sale and product development strategies for retail placement.

Completed multiple product line roll-outs, overseeing quality and creative design from concept, through presentation, prototyping and production.

Increased competitive edge by developing and maintaining an internal competitive shop system to monitor and analyze total market presence.

Managed multiple positions within engineering and product design to increase efficiency and capacity.

Displayed skills in production quality control by facilitating new production methods and partnerships overseas (china).

Developed effective packaging that has outsold comparative items by 33%.

Managed multiple creative processes at once to meet or exceed all assigned deadlines.

Oversaw external photography to ensure best representation of new products.

Executed internal product photography and photo retouching.

Analyzed and presented trend data from multiple sources, including third party research.

Career medium 02

Deaton-Kennedy co.

Graphic Designer

Designed marketing materials, trade show graphics, and new product to enhance brand image.
Created custom dies, logos and layouts for print production.
Completed development of new product with Director of Marketing.
Prepared all artwork for pre-press and post production.
Oversaw all press checks and post production quality checks.

Career medium 01