Design Within Reach
Social Media Coordinator
July 2012 — Present
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Visionary and pathfinder for the new global marketplace. Expert in social media and social business, focused on the customer experience. Background includes strategic development, experience marketing, customer relationship management, product development and implementation both in domestic and international markets. A socia...
"Maybe women aren't meant to be tamed. Maybe they are meant to run free until they find someone just a wild to run with them."
Vision Global Media is a small creative media agency specializing in video, print, radio and social mediums. Their strategy: working with clients one-on-one to create experiences, build relationships and increase sales.
•Strengthened and expanded online audience through an effective content curation and social media strategy. •Monitored social media community pages and facilitated genuine engagement with potential and existing clients.
•Authored 7 blog posts for the corporate blog specific to video marketing to position the brand as an expert.
A service offered to over 1,800 students with a strategic emphasis on professional development and a guided action plan to enhance the marketability of students with employers and graduate schools.
•Implemented a new business plan for St. Bonaventure’s former “Career Center,” to re-position the brand.
•Nurtured strong relationships with over 1,800 students through strategic campus-wide events such as
The Internship Summit, Alumni/Student Networking, Etiquette Dinner, Careerfest and The Graduate’s Survival Kit.
•Created and managed the organization’s first Facebook page to introduce brand identity and promote events.
A comprehensive, marketing plansbook that invented Q.you, a customizable purchasing channel that personalizes the QVC shopping experience online. Focused on a convenient user experience and advancing an eCommerce strategy, in order to increase sales and acquire a new market.
•Founded a customizable purchasing service personalized to the user using social business principles, bridging the gap between eCommerce and social media.
•Cultivated an intimate understanding of the end user to convey specifications that best suit user needs to create a compelling visual shopping experience.
A flight training school and members club based at Enstone Airfield in Oxford, England with a membership of over 100. This product launch was created for their Spitfire Squadron. They are the only flight school to possess Spitfires.
•Formulated product launch marketing and public relations campaign using digital media components in two weeks.
•Developed specifications and pitched proposal to small business owner.
•Collaborated with business owner to understand sales needs and requirements for launching the product.
My 4 colleagues and I were invited to the Business Wealth Club in Oxford, England as part of our "Live Client" marketing course. We were introduced to many business owners from all over the area and also were able to participate in the club's exercises and discussions.
By the end of the morning-long workshop, we discovered that the business owners at our tables thought we were business owners as well!
It was an amazing experience and it truly immersed me into the world of leadership and the importance of having entrepreneurial skills in this global economy especially as a small business owner.
A start up in the U.K. responsible for innovating an experiential learning system using game-based training techniques. Targeting higher education, consumers, and corporations, this product is purposefully rooted in the education of entrepreneurial and leadership skills.
•Developed and presented social media and digital marketing strategies for review by investors, BBC News Corp. & Sony Inc.
•Successfully influenced start-up company launch in the game-based learning industry throughout the UK. •Acculturated founder, co-founder and product developer regarding benefits of incorporating social media
into the overall business plan.
The Oxford Program at St. Bonaventure University is one of the most prestigious out of the university. I was an accepted recipient of a scholarship to travel over and participate in the Graduate Program, Live Client Work and Internships with local small businesses.
I also traveled to Prague, Czech Republic during my time there.
Creative and design agency in the small enterprise sector of the Oxford region. Specializing in producing print, web, promotional and exhibition collateral, the agency focuses every project on the results attainable for the client.
•Conceptualized theme, layout, features and interface for company’s website redesign utilizing Wordpress platform.
•Recommended and presented potential social media model and integration into the agency’s overall lead generation strategy.
Spressos Coffeehouse has built a reputation for excellent service with highly trained professional baristas, quality ingredients and hand-crafted gourmet products. With a customer base of over 8,000 and $500,000 in revenue, Spressos continues to expand.
•Delivered guidelines for and provided supervision of the company’s first social business & media plan.
•Launched a delivery service using social media and public relations strategies to maximize convenience.
A large credit union with over 100,000 member-owners throughout Central and Northern New York in an 8-county footprint. AmeriCU focuses on the individual member and their surrounding communities.
•Projected goals through research and wrote the first social media plan for the organization.
•Created, positioned and assessed a persona for the first company blog on personal finance for college students.
•Planned, budgeted and executed a week-long financial literacy workshop for 20 teens.
Rome Memorial Hospital treats patients regardless of their ability to pay. Therefore the non-for-profit organization relies heavily on its Foundation to offset decreasing reimbursements and increasing costs to provide quality health care for over 25,000 citizens.
•Designed promotional materials for “Baby Steps” program to enhance fundraising efforts.
•Planned and executed “Pink Partini Fashion Show” fundraising benefit for breast cancer awareness
and research. (200+ attendees)
•Formed invitations and participated in Steering Committee meetings for annual Black and White
Ball. (400+ attendees)