Senior Digital Manager, Marketing
January 2015 — Present
• Drive digital strategy for the Moen brand across paid, earned and owned channels, working across multiple business units to create omni-channel strategies that drive positive growth and change.
• Manage a cross functional team of traditional and digital media, social media, content and influencer marketers to ensure relevant and consistent messaging across multiple platforms.
• Focus on data-driven efforts to drive a culture of optimization with regard to programmatic digital and TV buying, content development, SEM, social media, public relations, and mobile marketing.
• Lead the development, production and ongoing evolution of Moen’s creative and media strategies, leveraging data & analytics to drive efficiency and an increase in key brand health metrics on an ongoing basis while managing budgets.
• Drive technology adoption and tech stack development within the Moen family of brands from social enterprise listening and social care, analytics, PR measurement, content strategy and measurement, content development, CRM and SEO.
• Focus on Social CRM and 360 view of the customer, integrating digital marketing programs and cross-sell tactics with personalization capabilities to drive website traffic and sales.