Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Lauren Fulcher-Ganim

Lauren Fulcher-Ganim

Senior Digital Manager, Marketing

Moen Incorporated

Experienced digital marketing executive with proven track record of driving growth for brands from Fortune 500 companies to tech start-ups. Focused on the big picture, specialties include marketing strategy, consumer branding, advertising & promotions, omni-channel media strategy, social media & influencer marketing, CRM, ema...

Message

2

Followers

MENU ☰

Moen Incorporated

Senior Digital Manager, Marketing

• Drive digital strategy for the Moen brand across paid, earned and owned channels, working across multiple business units to create omni-channel strategies that drive positive growth and change.
• Manage a cross functional team of traditional and digital media, social media, content and influencer marketers to ensure relevant and consistent messaging across multiple platforms.
• Focus on data-driven efforts to drive a culture of optimization with regard to programmatic digital and TV buying, content development, SEM, social media, public relations, and mobile marketing.
• Lead the development, production and ongoing evolution of Moen’s creative and media strategies, leveraging data & analytics to drive efficiency and an increase in key brand health metrics on an ongoing basis while managing budgets.
• Drive technology adoption and tech stack development within the Moen family of brands from social enterprise listening and social care, analytics, PR measurement, content strategy and measurement, content development, CRM and SEO.
• Focus on Social CRM and 360 view of the customer, integrating digital marketing programs and cross-sell tactics with personalization capabilities to drive website traffic and sales.

Super excited to share the Moen feature at F8 this year. Just goes to show that strong leadership + teamwork = amazing results. Alan Gravely Brittany Neish https://lnkd.in/e5ZYq5e

See how Instagram Marketing Partners are building tools that help drive business with Instagram Stories

F8