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Lauren Fisher

Lauren Fisher

Global Communications Program Management & Operations

EMC

Boston, MA

Marketing communications professional known for excellent program management skills, attention to detail and eye for design. Simultaneously earning a Masters in Integrated Marketing Communications from Emerson College to expand and hone existing skills in content development, planning, creation, and measurement. Always str...

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EMC

Global Communications Program Management & Operations


- Lead the management and execution of high-profile product and thought leadership launches generating an average of 300-800 articles globally per launch

- Serve as central program manager for cross-functional communications initiatives by building implementation plans and hosting weekly team calls for 8 teams

- Coordinate global coverage reporting process partnering with 20+ agencies and team members to track metrics

- Write and develop content for e-newsletters on behalf of VP of Global Communications to share updates with the broader marketing team

Key Accomplishments:

- Managed planning and execution of media and analyst program at live product launch event in February 2016 on short notice, hosting 30+ media & analysts and generating 600+ news articles

- Developed and managed internal best practice sharing program to encourage global team to share successes cross functionally - later adopted and expanded to include all of EMC Marketing

-Built out internal webpage for global team to serve as central depository for key information as well as a location for sharing interests outside of work with the goal of facilitating personal connections across our geographically diverse team


Shown Strengths:
- Fast Learner - able to learn new responsibilities and add value with minimal ramp-up time
- Able to manage multiple priorities in a constantly changing, fast-paced environment
- Eye for detail and design, especially in the form of visual presentations and writing