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Lauren E. Cabral

Lauren E. Cabral

Digital Marketing Associate

emagine

Providence, Rhode Island Area, us

I am an analytical yet creative content writer and editor with a deep understanding of SEO and experience in a variety of industries. My interests and expertise include: writing and editing, blogging, art history and museums, and higher education. In my spare time, I enjoy reading good books and tasting good food. I also love...

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emagine

Digital Marketing Associate

At emagine, I am responsible for handling the day-to-day responsibilities of SEO maintenance for over sixty clients. My daily duties include a combination of the following:

• Leveraging crawl diagnostic and reporting tools such as Moz, Screaming Frog, and WooRank to
optimize and maintain multiple client’s websites in accordance with SEO best practice standards
• Making content recommendations for blog posts, new or sample content, existing webpage
content, and resources such as white papers and infographics with an eye to SEO as well as
proper grammar and spelling
• Conducting in-depth keyword research and providing keyword recommendations for clients
• Making site architecture recommendations based on keyword strategy
• Authoring in-depth “Roadmap” reports to help new clients bring their website up to SEO best
practice standards, including CRO recommendations and a technical SEO audit as well as
suggestions for improving their PPC and Social Media performance
• Presenting “Roadmap” reports to clients over the phone, answering any questions they may have,
and gently upselling them on emagine’s PPC and Social Media services to help increase
departmental revenue
• Performing pre-and-post-launch SEO technical checks for new websites upon launch
• Optimizing client websites by focusing on key fields such as: title tags, meta descriptions, H1 tags,
linking opportunities, and alt text as well as ensuring proper keyword usage in the content to avoid
penalties from Google
• Implementing content changes for clients on Wordpress using the Yoast SEO plug-in
• Managing multiple tasks for over 60 clients using a detail-oriented, organized approach to ensure
that clients are always satisfied with emagine’s services

Check out my latest blog post for emagine!

New to the world of blogging, or just need a refresher to get those creative juices flowing? Read our expert advice on how to craft the perfect blog post.

5 steps to crafting the perfect blog post