University of Nebraska Foundation
Social Media & Digital Manager
October 2015 — Present
My responsibilities include leading digital and social media marketing for our four annual fund brands. I also support our email marketing and website content maintenance.
Create content and manage our 12 social media accounts.
Provide detailed analytics on digital campaign performance.
Crossed the $1 million threshold in digital campaign contributions.
Increased social media engagement by 200 percent.
Increased social media followers by 100 percent.
Built and executed social media ambassadors program.
Increased winter digital campaign contributions by 54 percent.
Built and executed social media ads—reached 51,000 people with 100 clickthroughs.
Executed two-month Pandora Campaign which reached 62,600 people, earned 279K impressions and 230 clickthroughs.