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Lauren B. Mangiaforte

Lauren B. Mangiaforte

General Manager

Obviously Social

Greater New York City Area

I'm a senior level professional with 6+ years of experience in strategy and creative execution for global Fortune 100 brands and publishers. I have ideated and run social media, digital, and influencer marketing campaigns for clients like the BBC, Uniqlo, The New York Times, and Plymouth Gin. Through my work as a journalist, ...

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Obviously Social

General Manager

I coordinate and manage the efforts of Obviously Social's full time, part time, and freelance teams to ensure client and internal success, while managing major accounts of my own.

-Manage and coordinate a team of 20 across creative, strategy, account management, sales, administrative, and executive functions to optimize organization's success
-Manage creative teams to produce content for major clients, including coordination of photography, text elements, graphic design, illustration, and influencer-created assets
-Execute influencer campaigns with 100+ participants
-Edit and publish client content
-Produce audits and set digital and social strategy for clients
-Analyze performance of client content and campaigns and execute on changes in an agile manner
-Lead OS' own content marketing efforts

Obviously Social

Strategist

In this position I was equal parts creative, analyst, operations guru, and account manager. My clients included B2B, B2C, and media companies like the BBC, Uniqlo, The Daily Beast, Urban Decay, Gilt City, Mercedes-Benz Fashion Week, and startups like Skaled and dsgnfix.

-Successfully coordinated client departments such as analytics, editorial, and PR on all campaigns
-Oversaw live event and real time marketing; impressions for my projects range from 4mm to 28mm
-Built campaigns centered around unique Obviously Social influencer-centric process
-Led internal rebrand, website design and build for Obviously Social
-Developed yearlong training programs for 80+ journalists and provide editorial strategy for social media in verticals ranging from business to fashion to LGBT rights
-Created content for 5+ accounts on a weekly basis and report progress to clients using analytics tools
-Hired and oversaw entry-level employees and interns
-Recommended spend strategies and audience targeting within a variety of client budgets

NewsCred

Contributing Writer

Freelance writer for NewsCred’s content marketing blog, covering topics in the content marketing and digital space. The Bulletin receives 50k monthly uniques and my pieces are consistent top traffic drivers.