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Lauren B. Hill

Lauren B. Hill

Sr. Analyst, Consumer Insights

Target

Hennepin County, MN

As an inquisitive person research and numbers are my thing! I spend my days tracking competitors, studying industry trends and supporting menu development projects at Chick- fil-A. If a menu item is added or deleted, my team represents the voice of customers and operators.

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TRC Staffing Services

Chick-fil-A Voice of Customer Project Analyst

As a member of the Voice of Customer team, I coordinate all aspects of primary research for menu development projects, including CLT, Customer Intercepts, and Operator interviews. I also monitor marketplace trends and consumer insights using syndicated tools such as, Technomic. Work is fast paced and I contributed to 31 projects in my first year!

Career medium 04

Hyllus Partners, LLC

Marketing Analyst

Lead secondary research to uncover market conditions, define the market opportunity and calculate the market size.

Conducted competitive analysis of direct and indirect competitors' product offerings and marketing strategies.

Analyzed consumer insights for target market segmentation by generation, income and life-stage.

Evaluated digital advertising channels and modeled the 1 year sales forecast using Microsoft Excel.

Collaborated with Senior Partner on brand identity initiatives which lead to the final product name and logo design.

Developed the Direct-to-Consumer Marketing Plan for the comprehensive Business Plan used to secure $10+ Million in equity capital.

Career

Georgia Food Bank Association

Interim Campaign Director

Conducted proactive media outreach and strategic story development to document the community impact of $1+ Million corporate partnerships with Arby's Foundation and ConAgra Foods Foundation.

Managed Georgia Food Bank Association's social media accounts on Twitter and Facebook increasing followers by 56.9% and fans by 27.8% respectively.

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Career
Career medium 06

RockTenn

Marketing Intern, Consumer Packaging

Conducted secondary market research identifying packaging and consumer trends for 8 end use markets.

Wrote Sell Sheet copy for regional frozen novelty brand to re-introduce its product to mass retailers.

Developed and maintained 37 competitor profiles for use by Consumer Packaging Sales Team.

Assisted the Marketing Coordinator with the development of customized PowerPoint presentations.

Career
Career medium 02

Thanks Again, LLC

Business Development Associate

Prospected and presented the Thanks Again Airline Miles program to key decision makers of Small to Medium sized businesses through cold calls and in person presentations. Opened 36 new accounts.

Spearheaded a new partnership with the 2nd largest U.S. Self Storage operator, Extra Space Storage adding 737 locations to the Thanks Again Rewarding Merchant Database.

Won an exclusive multi-year partnership with Carmel Car & Limousine Service, resulting in tracked, Qualified Transactions in excess of $750,000.

Career

Thanks Again, LLC

Client Support Specialist

Generated and analyzed weekly and monthly Point-of-Sale (POS) Transaction reports for 77 airport retail locations managed by The Paradies Shops and Concessions International.

Project managed customized collateral design and print production for multi-location activations.

Career medium 01
Career

Georgia State University - J. Mack Robinson College of Business

MBA, Marketing

École Supérieure de Commerce Toulouse, France

Study Abroad – Marketing & Management in the European Union

Mercer University

Bachelor of Science, Industrial Management

"There is a special place in hell for women who do not help other women." Madeleine Albright