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Lauren Alexander

Lauren Alexander

EVP Marketing

Underground Elephant

Greater San Diego Area, us

Lauren Alexander is an energetic sales and marketing executive with a proven track record of creating winning marketing strategies that build revenue and maximize profit. She has 12 years of experience creating strategic marketing initiatives specializing in advertising, direct response and analytics. Lauren has plann...

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Underground Elephant

EVP Marketing

Responsible for implementing marketing strategies to optimize revenue growth, maximize profit and increase brand awareness. She continues to translate company’s goals into strategy that results in greater market share.
• Developed powerful marketing strategies designed to optimize revenue growth resulting in greater market share and profitability.
• Conducted financial analysis spearheading successful transformation of non-performing territory through vertical, platform and product diversification resulting in $71 million in annual revenues.
• Conceptualized and developed new advertising strategies and campaigns for Facebook Marketing generating over twelve million customer inquiries on Facebook since 2012.
• Crafted results-driven marketing plans, pricing and retention strategies for top accounts such as: Allstate Insurance, Nationwide Insurance, Geico, Progressive, Kaplan University, Ashford University, The Art Institutes, AAA and for the San Diego Humane Society.
• Produced effective business plans and managed development of several proprietary software technologies.
• Supervised and led Search, Social, Display, Creative, SEO and Sales teams generating goals, strategy and pricing for company.
• Analyzed business conditions and industry trends, identifying opportunities to expand growth of revenues.