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Laurel McAndrews

Laurel McAndrews

Client Services Manager

mFoundry

San Francisco, Other

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mFoundry

Client Services Manager

• Lead a cross functional mobile product development team of designers, developers, QA testers and production support resources to deliver product extensions to mFoundry’s core mBanking product, as driven by client and strategic partnership demands
• Serve as the delivery lead and owner for all aspects of a partner’s technical integration to mBanking platform by providing necessary guidance and leadership to clients, service providers, and internal operational teams

Career medium 01
Career
Career medium 04

Deloitte Consulting

Consultant

• Delivered a 8-site stakeholder analysis on healthcare delivery model implementation; produced research around potential cost savings; resulted in $200M program funding in FY12
• Led a cost analysis of the $50B annual budget for a DoD operating unit; engaged industry experts to produce a Deloitte-branded policy analysis
• Advised healthcare organizations ranging in $500M-$9.5B in annual revenue on the financial and workflow implications of Health Reform; produced data-driven budget models ranging from $1M-$9M
• Authored a budget strategy for the distribution of government agency’s $3.5B in annual funding; visited 4 sites to provide recommendations to accommodate a 10% decrease in annual funding

Career

Boardshorts.com

Co-Founder

• Acquired 9 retail brand partners through business development pursuits; leveraged sales pitches to convey boardshorts.com value proposition and partnership objectives
• Developed integrated marketing strategy incorporating SEO, SEM, and social media campaigns; developed and tested user hypotheses and marketing objectives

Career medium 05
Career
Career medium 02

Academy for Educational Development

Senior Research Assistant

• Co-authored a strategy and implementation plan for the distribution of $20M in international education grants for Citi Foundation, the corporate social responsibility arm of CitiBank that supports the economic empowerment of low- to moderate-income people worldwide
• Wrote 8 evaluative reports on national education systems (Brazil, China, El Salvador, India, Indonesia, South Africa, Turkey, and United Kingdom) and communicated with international offices to translate on-the-ground observations into programmatic recommendations
• Authored quarterly and annual reports for a $300M cooperative agreement for the USAID Office of Microenterprise Development, under Economic Growth and Trade (EGAT), detailing the activities of 9 partners and 17 resource organizations in 25 countries
• Served as the communications specialist for “A2Z, The USAID Child Blindness Project,” a multi-country initiative seeking to increase the availability of micronutrients in regions with unstable food security

Career

Los Angeles Times

Marketing Analyst

• Produced market, competitor, and financial analyses to assist in business planning, resource allocation, and implementation of sales strategy for $20M latimes.com sales department.
• Managed the Local Retail industry strategy and contributed to YOY increase of over $8M in departmental revenue in FY08 through promotion of editorial products, communication of statistical insights, and creation of tailored sales pitches.
• Marketed debut of SEM product which garnered $200k incremental revenue by 4th quarter of implementation.
• Executed a communication plan to promote advertising product across 10+ departments, utilizing sales team feedback to determine optimal touch points and messaging.
• Delivered product knowledge training series to inform key stakeholders on product information and niche audience characteristics.

Career medium 01
Career
Career medium 03

ISP Sports

Marketing Assistant

• Administered fulfillment of promotions sold by the UCLA ISP Sports Marketing sales team for UCLA Athletics events
• Ensured effectiveness and managed the integration of ISP promotions with other game operations
• Coordinated the execution of on-site events, hosting corporate clientele, and the orchestration of large scale promotions for the 2007 UCLA Football season

Career

Los Angeles Times

Strategic Planning Intern

• Consulted cross-functionally to grow revenue and audience throughout operating units; leveraged third party data and tools to quantify audience preferences, demographics, and user behavior patterns
• Developed product strategies through cross-departmental and market analysis; presented recommendations to grow revenue and audience
• Translated research into recommendations for business strategy enhancements based on audience preferences, demographics, behavior patterns, and growth potential

Career medium 06
Career
Career medium 06

Playtone

Production Intern

• Served as the general office assistant to all production and development executives, participating in the development of film and television projects including John Adams, Big Love, Mamma Mia!, and Charlie Wilson’s War
• Oversaw production and office administration including script coverage, biographical research, library and script cataloguing, guest and phone reception, client scheduling, and management of company transactions

Career

University of California, Los Angeles

International Development Studies, Political Science