Green Pharmaceuticals Inc.
Digital Marketing Manager
December 2013 — Present
Implementing, developing and managing a customer acquisition strategy to attract new customers, increase loyalty of existing customers and develop online brand awareness including the following:
- Creating, Planing and Managing a new marketing strategy on social media to drive qualified traffic and increase brand exposure & recognition, (Paid Advertising & Content creation)
- Implementing and Developing strategies in order to develop online sales & brand awareness. (Paid Advertising on GYB Network & Organic Search, SEO support, Blogging, Banner Ads, PLAs, A/B Testing for landing pages),
- Identifying and Developing new features & fonctionalities for website enhancements to improve conversion rate & user experience, (HTML and Basic CSS skills)
- Creating and Updating marketing visual information for Social Media, E-mail Campaigns, E-commerce website and Packaging/Inserts (using Illustrator, Photoshop and/or Indesign)
- Monitoring sales & site metrics, performing deep analysis of the analytics to understand opportunities to improve KPIs (Google Analytics, Magento and other insights softwares)
- Managing Google & Bing Adwords/Analytics Accounts: summurizing findings & developing action plans,
- Managing and Creating e-mail campaigns including welcoming e-mails, promotions and win back programs and A/B testing (using an e-mail automation program and Get Response),
- Store, Organize, Calculate and Present key factor data using spreadsheet software (Excel and Power Point),
- Ensuring good quality customer service relationship & customer satisfaction (online and through the phone).