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Laura Moran

Laura Moran

Public Relations Specialist

Forrester Research

Boston, MA

I am passionate about bringing the latest big ideas in business and technology to life through the right combination of media, publicity, and integrated marketing.

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Forrester Research

Public Relations Specialist

After two years at Harvard Business Review, I re-joined my former colleagues at Forrester Research as a Public Relations Specialist on the Corporate Communications team. My responsibilities include/ have included: Managing the day-to-day PR activities for Forrester's Business Technology practice; Proactively pitching Forrester's latest research to top tier media from leading industry analysts; Organizing and managing analyst speaking engagements at industry events and conferences; Establishing social media strategy and best practices for the Forrester brand as a member of a cross-function social media marketing team; Working with the Director of Media Relations to establish better global processes for the entire corporate communications team; and working with the Director of Media Relations to establish our first media relations practice in Asia Pacific.

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Harvard Business Review

Communications Specialist

In December 2011, I was promoted to Communications Specialist for the Harvard Business Review magazine and HBR.org. Additional responsibilities included: Working closely with the HBR Group Publisher, Editor-in-Chief, and Managing Editor to identify long-lead and brand campaign opportunities; Working closely with HBR Press colleagues to identify opportunities for integrated campaigns with shared authors and themes; Working closely with the editor of HBR.org to establish a content strategy and promotional strategy.

Career

Harvard Business Review

Communications Associate

I joined Harvard Business Review as the Communications Associate for the Harvard Business Review magazine and HBR.org. My responsibilities included: Managing all press inquiries and proactive media relations outreach for HBR articles, authors, and thought leaders; Tracking earned media impressions for HBR and HBR.org content and other products; Leading efforts for content promotion and brand development strategy on Facebook and Twitter as a member of a cross-functional social media team; Working closely with external PR teams, including the team at Harvard Business School to promote notable HBR authors like Michael Porter, Clay Christensen, and Walter Isaacson; Managing branded events including the development of the HBR In-Person events and the production of the McKinsey Awards from the management of the award’s judges to the internal and external communications around the $50,000 event; and identifying opportunities and managing award submissions on behalf of the magazine and HBR.org.

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Forrester Research

Corporate Communications Associate

I worked as the Communications Co-op at Forrester Research from January 2009 through July 2009. My responsibilities included: Responding to all inbound media requests and providing top tier journalists and media outlets with access to research and analysts for commentary; Compiling weekly internal and external communications around Forrester's latest research and media highlights; Working with the Director of Media Relations to re-design the weekly internal communication to better showcase Forrester's media influence; Writing bylined articles on behalf of analysts based on published research reports for syndication in technology trade publications.

In December 2009, I rejoined Forrester's Corporate Communications team as the Communications Associate for their Technology Industry practice. Additional responsibilities included: Proactively pitching top tier media research reports from industry analysts like Andrew Bartels; and organizing and managing analyst speaking engagements at industry events and conferences.

Career

IDEA: Northeastern University's Venture Accelerator

Communications Officer

I was a founding member of Northeastern's Inter-disciplinary Entrepreneurship Accelerator (IDEA). IDEA was created with the intention to support the entrepreneurial spirit and endeavors of Northeastern students (from all academic backgrounds) through different levels of guidance, mentorship, and ultimately funding.

I served as the first Communications Officer on the leadership team and worked with my co-founders to develop IDEA's structure, earn university buy-in, establish an initial presence on campus, create a website, and identify and attract potential coaches, mentors, and ventures.

Specific tasks included: Writing and editing the copy for all official documents including proposals, business plans, executive summaries, collateral, and the website; Providing communications, PR, and brand development guidance to the founding CEO and other members of the leadership team; and writing and maintaining the website blog.

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TheStreet.com

Writer

I worked as the Editorial Co-op at TheStreet.com from January 2008 through July 2008. In February 2008 TheStreet.com launched a new website: Mainstreet.com. I was brought on as a member of Mainstreet.com's editorial staff and contributed as a full-time member of the team. My responsibilities included: Participating in daily content development and editorial meetings for Mainstreet.com; Researching and writing news articles and feature stories, as well as video segments, on a daily
deadline—most content was focused around personal finance and its ties to the mainstream; Writing a weekly blog round-up for TheStreet.com's ‘Life and Money’ section; Blogging for AOL’s Wallet Pop on behalf of TheStreet.com; Attending and reporting from premiers, releases and other red carpet events.

In September 2009 I was hired by Mainstreet.com as a freelance writer. My responsibilities included: Writing two to three personal finance articles per week.

Career

Northeastern University

Bachelor of Arts (B.A.), Journalism

Emerson College

Master of Arts (M.A.), Integrated Marketing Communications