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Laura Mesa

Laura Mesa

Sr. Product Marketing Manager

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San Francisco, Other

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Yahoo

Sr. Product Marketing Manager

Lookout

Sr. Product Marketing Manager

Mozilla Corporation

Product Marketing Manager, Firefox Desktop

Mozilla Corporation

Firefox Marketing Manager

Executed acquisition, brand and awareness marketing collateral and campaigns for Mozilla.org/Firefox

-Coordinated, supported and drove website optimizations of Mozilla.org/Firefox; specialized in design, copy-writing and conversion optimizations and improving downloads by 10% on selected pages.

-Coordinated and signed key partners for Firefox desktop features and co-sponsoring opportunities, including Twitter, Warner Brothers and StumbleUpon.

-Initiated, planned and executed Plug-in Check program, which serves 3 million Firefox users a day to make sure they are using the latest in 3rd party plug-ins.

-Conceptualized and led Mozilla’s Firefox Cup World Cup Campaign to encourage Firefox Persona usage and growth that resulted in 15MM new Personas users.

-Managed external teams, including creative agencies, web developers and contractors, to generate assets and copy for various user-facing campaigns and site content featured on Mozilla.com

Apple

PR Intern, Music Group

-Developed placement strategy and coordinated product launches and support for music group marketing teams, including iPod and iPhone.

-Researched and planned product tours, placement, review-unit strategy and media relations.

-Processed and prioritized incoming requests and analyzed and synthesized daily news for daily corporate report.

-Compiled briefing books and notes, helped identify media targets and supported corporate PR teams with environmental and legal initiatives.

Stanford University

BA, Psychology, Religious Studies