Sr. Product Marketing Manager
December 2013 — Present
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Executed acquisition, brand and awareness marketing collateral and campaigns for Mozilla.org/Firefox
-Coordinated, supported and drove website optimizations of Mozilla.org/Firefox; specialized in design, copy-writing and conversion optimizations and improving downloads by 10% on selected pages.
-Coordinated and signed key partners for Firefox desktop features and co-sponsoring opportunities, including Twitter, Warner Brothers and StumbleUpon.
-Initiated, planned and executed Plug-in Check program, which serves 3 million Firefox users a day to make sure they are using the latest in 3rd party plug-ins.
-Conceptualized and led Mozilla’s Firefox Cup World Cup Campaign to encourage Firefox Persona usage and growth that resulted in 15MM new Personas users.
-Managed external teams, including creative agencies, web developers and contractors, to generate assets and copy for various user-facing campaigns and site content featured on Mozilla.com
-Developed placement strategy and coordinated product launches and support for music group marketing teams, including iPod and iPhone.
-Researched and planned product tours, placement, review-unit strategy and media relations.
-Processed and prioritized incoming requests and analyzed and synthesized daily news for daily corporate report.
-Compiled briefing books and notes, helped identify media targets and supported corporate PR teams with environmental and legal initiatives.