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Laura Miller

Laura Miller

Account Supervisor/Manager, Integrated Media

Weber Shandwick

King County, WA

As an integrated media manager at Weber Shandwick, I have worked with a variety of technology, corporate and retail clients, specializing in working with B2B companies, supporting data-based storytelling across multiple channels and simplifying complex messaging for target audiences. I have drafted materials for ni...

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Weber Shandwick

Account Supervisor/Manager, Integrated Media

Digital and traditional media relations for local, national and international B2B and B2C technology clients

Day-to-day work includes:
Drafting content marketing materials, including long-form pieces, press releases, blog posts and
social copy
Data mining and analysis using specialized client tools and platforms
Paid content distribution strategy and optimization through both social media and news platforms
Traditional pitch development, targeted outreach, interview coordination and staffing, event
planning and media tour organization

Proficient with the following platforms: Sysomos, Outbrain, Sharethough, Taboola, Brandwatch, Adobe Omniture

Experience with the following tools: Google Analytics, Wordpress, Tableau Public

Leader of the Weber Shandwick community volunteer committee; member of the WS Seattle corporate blog committee

Weber Shandwick

Senior Account Executive