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Laura Kendall

Laura Kendall

Director, Visual & Performing Arts, Ware Center/Winter Center

Millersville University

Lancaster, Pennsylvania Area

Laura Kendall, is an arts administration professional with more than 15 years experience. She has experience in artist bookings, scheduling performances, contracts, marketing, ticketing, education, outreach and grant writing. She also creates programs and projects that integrate the artists and performances into campus curric...

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Millersville University

Director, Visual & Performing Arts, Ware Center/Winter Center

Oversee two performing arts facilities for Millersville University: Opened the Winter Visual & Performing Arts Center in 2012, houses a 650 seat proscenium theatre and a 290 seat concert hall, classrooms and rehearsal spaces for music and theatre students; took over leadership of The Ware Center in downtown Lancaster in 2013, houses a 350 seat concert hall, 250 seat atrium space, 100 seat flexible salon, and classrooms for evening academic classes or conferences.
Manage an operating budget of $1.1M, including an endowment of $1M.
Grew fundraising efforts from $100,000 to $200,000 annually through individual giving, season sponsorships, and Gala events. Lead a department restructuring and strategic plan process to align with mission and vision of the department and University. Grew staff from 5 full-time employees to 8 full-time technical and administration staff members.
Increased performances from touring artists to 30 events. Curated annual season of diverse local, regional, national, and international artists in music, theatre, dance, and cross-disciplinary performing arts. Manage nearly 600 events a year including academic department performances, fundraisers, dinners, special events, conferences, meetings and community lectures. Increased attendance from 50,000 to 70,000 annually. Execute 200 rental contracts a year.
Develop policy and procedures for safety, ticketing, marketing, patron services, and cash management. Create internal procedure documents and systems to collaborate and smoothly function as a presenting, producing and rental facility. Created Curriculum Connections program for faculty and students to connect with visiting artists and events. Lead the development of a new website and integrated into the ticketing system. Create robust internship program and student worker opportunities that build essential skills for non-profit arts leadership, event management, marketing and performing arts related careers.