Senior Corp Development Strategist - Customer Advocacy
• Conducted market research project in US, UK, DE, and FR regarding IT industry buyer profile, buying criteria, purchase behavior, value proposition, and pain points.
• Provided actionable and easy to consume insights and programs, utilizing insights and data from market research.
• Co-leaded on-boarding effort helping new customers transition from competition to Dell, and improve conversion rate. 13% conversion rate increase equals $8M incremental revenue.
• Presented regional CRM recommendations and survey results by analyzing Dell Europe Net Promoter Score data
• Provided insights on B2B customer loyalty through internal data analysis, and external secondary research
• Engaged in design, pilot, and launch phase of various programs solving pain points through customer journey within Dell