November 2013 — Present
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Owned the insidejobs.com consumer facing website with responsibility for strategy, content, SEO, visual design, conversion funnels, and site architecture. Special focus on product strategy, sequencing of engineering development, and corporate development.
Translated market research into product goals and features; Mediated between engineers and designers to overhaul navigation, site architecture and UI for new audience; Led redesign as Launch Manager to make live engineering, design, and content developments.
Determined and executed SEO strategy; Led analysis of website's business metrics; Participated in product strategy development; Created and oversaw implementation of content strategy—including new content development, social media strategy, and staffing requirements.
Hired and oversaw team of writers and editors; Worked with engineering to design proprietary CMS system for site; Established style guidelines for Inside Jobs content.