Content Coordinator, Recreation Brands
June 2016 — Present
Leader of communication and content creation throughout all phases of projects, including discovery, conceptualizing, pitching, production, and launch. Responsible for creating freelancer network, formatting content, and line editing; regularly maintains brand blogs to expand digital footprint of business, from awareness and subscribers to leads. Edits content produced by teammates and contributing partners, including helping to conceptualize projects upfront and copy-editing prior to publishing. Actively optimizes content for SEO fit and lead generation.
Connects with influential media outlets/journalists to place stories on company news/other initiatives, and develops and presents online and social media marketing plans to Marketing Manager. Posts daily to key social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and Google Plus; monitors and provides analytics on ongoing social media campaigns, current and desired audiences, and reactions to distributed content.
Brand Content Managed:
-Rock River Yamaha Race Team
-RV Web Solutions