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Laura Frisk

Laura Frisk

Associate Director, Product Marketing

CEB

London, United Kingdom

Associate Director, Product Marketing (EMEA)

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CEB

Associate Director, Product Marketing

Design marketing campaigns that are consistent, creative, resonant and execute on program-specific promotional opportunities (YTD 13% target audience engagement vs. 8% PY).

Develop resonant sales collateral that appeal to target audiences, leveraging acquired knowledge of program agenda and calendar of deliverables.

Create and deliver marketing strategy and execution plans to business unit leaders in EMEA, and influence their thinking on marketing projects/campaigns

Career medium 06
Career
Career medium 04

CEB

Product Marketing Manager, Sales, Marketing and Communications Practice

Identified and coordinated integrated product and marketing plans to deliver member value, drive renewals and build new business opportunities

Created new sales collateral and web development projects aligned to SMAC Practice brand strategy and appeal to target audiences, leveraging knowledge of program agenda and calendar of deliverables

Managed integrated marketing campaign efforts, including overall campaign strategy, e-mail/web creation and execution, evaluating campaign success metrics and communicating leads for sales follow-up

Career

CEB

Account Manager, Marketing Leadership Council

Partnered with Senior Director to manage a $5.7M U.S. territory, with responsibility for developing customized client service solutions, executing client service delivery interactions, and negotiating annual membership contracts (FY 2008: team achieved 96% of annual commercial goal, 24% above program average)

Developed and maintained relationships with Chief Marketing Officers at 75+ global organizations across industries (e.g. Yahoo!, LG Electronics, Avery Dennison, Dole Packaged Foods, and Sonic America's Drive-in)

Delivered presentations at a wide range of client forums for Chief Marketing Officers and their direct staff to effectively articulate the value proposition of the Executive Programs

Career medium 05
Career
Career medium 05

SeaWorld Parks & Entertainment

Senior Coordinator, Marketing Strategy and Planning, Busch Entertainment Corporation

Supervised a $78,000 budget and the development and execution of marketing initiatives for 2007 Halloween Spooktacular Event as Marketing Project Coordinator (2007 boasted 77,000 attendees; 4% increase from 2006)

Served as liaison between Corporate IT, Corporate Finance, and park finance and marketing teams to facilitate the development of new admission products and ensure proper representation of existing products

Managed the submission of comprehensive attendance, revenue, attendee demographic data from all 10 Anheuser-Busch parks

Career

Chartered Institute of Marketing

Postgraduate Degree, Marketing

University of Central Florida - College of Business Administration

BS, Marketing