Associate Director, Product Marketing
January 2011 — Present
Design marketing campaigns that are consistent, creative, resonant and execute on program-specific promotional opportunities (YTD 13% target audience engagement vs. 8% PY).
Develop resonant sales collateral that appeal to target audiences, leveraging acquired knowledge of program agenda and calendar of deliverables.
Create and deliver marketing strategy and execution plans to business unit leaders in EMEA, and influence their thinking on marketing projects/campaigns