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Laura Friedman

Laura Friedman

Associate

Epoch Investment Partners

Associate at Epoch Investment Partners

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Epoch Investment Partners

Associate

Career medium 02

Aspectus PR

Freelance Account Executive

➢ Assisted with communication efforts for seven Financial Services and Financial Technology accounts.
➢ Composed clients press releases and assisted with writing whitepapers and by-line articles.
➢ Developed and implemented proactive and reactionary media outreach opportunities and thought leadership initiatives.
➢ Served as a media contact for an Australian Financial Technology company during two product launches, including managing press relations at the SIFMA Tech Leadership Expo in NYC. Responsibilities included distributing press releases to U.S. media, coordinating and monitoring interviews with journalists, and preparing media coverage reports.
➢ Cultivated media relationships resulting in coverage in eight national and three international trade publications.

Career

Edelman

Intern Financial PR

➢ Composed and pitched press releases for private equity and hedge fund clients announcing new business wins, transactions and recently won awards.
➢ Coordinated interviews with journalists from trade publications and prepared clients for media interviews.
➢ Assisted CEO of a private equity portfolio company on its internal communications strategy regarding its recent recapitalization, to curb employee concerns surrounding corporate finances and potential instability.
➢ Played a key role in securing a new multi-million dollar investment banking client by conducting media and market research analyzing client and competitor communications and thought leadership efforts.

Career medium 06
Career
Career medium 01

Ruder Finn

Executive Trainee

➢ Conducted media and market research analyzing client and competitor communications and thought leadership efforts.
➢ Prepared daily media reports on clients and key competitor news and business announcements.
➢ Supported the creation of communication materials for Novartis Pharmaceuticals Oncology accounts.
➢ Assisted senior management with formulating research plans and time lines for new business pitches in the pharmaceutical and medical technology sectors.

Career

AllianceBernstein

Communications Consultant, IT Department

➢ Wrote internal communications and marketing materials for the IT department’s intranet site on new product functionalities and developments, reaching an audience of over 10,000 employees.
➢ Coordinated and promoted a fundraiser event to promote science and mathematics education in schools through the FIRST Robotics Competition.

Career medium 04
Career

Barnard College

B.A., Political Science

Columbia University in the City of New York

B.A., Political Science

University College London, U. of London