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Laura Enoch

Laura Enoch

Freelance Brand Consultant

Self Employed

Experienced marketing manager and brand consultant

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Self Employed

Freelance Brand Consultant

Helping brands develop their marketing strategy and execute marketing programs. Projects include developing an overarching marketing strategy, the creation of a content and editorial calendar, optimizing current e-newsletter and social media outlets, establishing PR/media relationships and assisting with event marketing.

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Career
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Peeled Snacks

Marketing Manager

Key Accomplishments:

• Launched successful online marketing campaigns including the 2013 Real Energy Challenge leading to a 90% increase in participation and 116% increase of online sales from the January 2012 campaign
• Managed development and successful launch of the brand’s new ecommerce store in Q2 2013, leading to a 42% average increase in monthly orders
• Led packaging redesign for better brand positioning
• Led PR efforts to introduce brand into a new region and promote new product launch
• Created a request for proposal, reviewed agency scopes of work and determined agency of choice for the rebranding of the brands website for Q4 2013 launch
• Developed digital cross promotional campaigns with leading CPG companies

Core Duties / Responsibilities:

• Provided data analysis for website, ecommerce transactions, couponing and promotional partnerships to identify opportunities and recommend strategies to reach sales and traffic goals
• Developed and executed brand’s channel and customer-specific marketing strategies in key distributors and retailers through in store and digital promotions, field marketing, email marketing campaigns, coupons, social media and digital partnerships
• Directed digital and creative agencies for all online marketing and sales collateral, new packaging and displays
• Provided customer, category and competitor analysis using data from Whole Foods Market and Wegmans data portal
• Managed website content and identified optimization opportunities to increase site engagement and revenue
• Provided forecasting and budget updates monthly
• Led a reorganization of the company’s donation process to assist in reporting and measurability
• Established an effective brand ambassador program by defining roles to help grow brand awareness for a health conscious organic snack CPG company
• Defined and created an influencer program to reach targeted consumers by collaborating with new moms, nutritionists, bloggers and celebrities

Career

Whole Foods Market

Marketing Team Leader

Key Accomplishments:

• Managed a team of four including: Store Graphic Artists, Store Demo Team, Healthy Eating Specialists
• Responsible for all holiday order management systems and fulfillment of customer orders for 2010 and 2011, with record breaking sales in 2011

Special Projects:

• Created a highly effective marketing program for the Columbus Circle store’s March Wellness Club membership drive. Led a team of five to host several in-store and external events to build brand awareness, engage customer loyalty and maximize sales. The Columbus Circle store was the leading NYC metro store to increase memberships by 30%.
• Consulted with Columbus Circle Specialty Department for a “Trip to Spain” Spanish cheese promotion. The objective was to build excitement and sales by creating an energizing program. The Columbus Circle store led in regional sales and was the overall winner, being commended for a creative plan and flawless execution.

Core Duties / Responsibilities:

• Directed all marketing strategies and provided quarterly reports to management and the regional marketing team
• Maintained and managed marketing and donation budgets
• Lead and executed social media strategies using Facebook, Twitter, Foursquare and Yelp
• Developed and updated store web page, e-newsletter and email content
• Collaborated with the regional marketing team to strategize and execute national/regional sponsorship and events
• Developed mutually beneficial promotional relationships with local schools, businesses and community groups

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Univest

Corporate Communications Specialist

Key Accomplishments:

• Implemented the company’s social networking programs
• Developed new corporate intranet to increase two-way communication among employees

Core Duties / Responsibilities:

• Managed internal corporate newsletter, e-newsletter and employee communications
• Built and maintained interpersonal relationships between corporate, retail offices and the community
• Participated in strategy and brainstorming sessions for new product launches
• Created and implemented marketing strategy including written action plans to achieve top 10 priorities
• Analyzed and reported on successes of various marketing programs

Career

J.Crew

Client Specialist

• Created a unique shopping experience by offering current fashion advice to customers
• Resolved customer service issues by generating effective solutions
• Arranged sample store to create a welcoming atmosphere for product knowledge

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Liberty University

Bachelor's Degree, Marketing