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Laura Bowers

Laura Bowers

Marketing Manager

9+

San Francisco, CA

Marketing Specialist with experience in full stack marketing, with emphasis in front-end. Planned, managed, and executed projects, including user acquisition, website redesign, webinars, display advertising, blogs, newsletters, mobile app re-engagement, and events.

Message

12

Followers

MENU ☰
All that is gold does not glitter, Not all those who wander are lost; The old that is strong does not wither, Deep roots are not reached by the frost.
Skills
Interactive Marketing Emerging Media Social Media Event Planning
Interests

Full-Stack Marketing

Digital/Social/Interactive/Content Manager

YouWeb Incubator

Marketing Manager

•User acquisition campaigns
•App re-engagement strategies for lifecycle marketing, including email, push notifications
•In-app messaging, including market segmentation, content creation, & measuring KPIs
•Video production
•Manage vendors, design & web teams
•Social, audience acquisition, and event marketing strategies
•Manage qualitative & quantitative research projects

Ignite Creative Services

Freelance Social Media Consultant

•Create and manage online marketing campaigns for agencies clientele and small businesses.
•Collaborate with designers to create digital advertising assets; web graphics, banner ads, logos.
•Manage third party web and mobile applications to execute engaging promotional offers.
•Mailing list database management and comprehensive analytics analysis.

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The Briad Group

Social Media Coordinator

Developed integrated social media strategies for brands such at TGI Fridays, Zinburger, Cups Frozen Yogurt for Facebook, Twitter, Pinterest, Instagram to acquire and retain brand advocates.
Pioneered digital initiatives; brand blog, mobile app, and brand newsletters.
Introduced and developed social applications with compelling content that tripled social interaction. Increased Cups Frozen Yogurt Facebook fans by 50% per year.
Collaborated on robust annual brand marketing calendars for all three brands.

Career

Yucca Tap Room

Online Marketing Coordinator

Administer website strategy, creative content, and updates.
Managed online presence through social media interaction on Facebook and Twitter.
Developed thorough marketing plans based on marketing performance metrics.
Responsible for supporting marketing promotions and events.

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Phoenix New Times

Digital Product Manager

Designed and monitored all new client web initiatives: email newsletters to over 98,000 subscribed followers, online banners, microsites, promotion sites, and interactive poll pages. Pioneered marketing techniques for emerging digital products with correlated online and social media strategies. Planned, organized, populated in-house marketing promotions and client events.

Career

Phoenix New Times

Program Coordinator

Hired and managed staff, created training materials and trained on new products.
Promoted various brands and events through table-top displays and crowd interaction.
Handled divisional budgets and employee payroll.

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Street Attack Marketing

Market Manager

Maintained promotional events and accounts and tracked new market trends.
Handled financial responsibilities: employee payroll and merchandise inventory.
Designed and prepared a biweekly marketing report.

Career

University of Iowa

BA Communication Studies, Marketing