Interactive Marketing
Emerging Media
Social Media
Event Planning
Laura Bowers
Marketing Manager
9+
San Francisco, CA
Marketing Specialist with experience in full stack marketing, with emphasis in front-end. Planned, managed, and executed projects, including user acquisition, website redesign, webinars, display advertising, blogs, newsletters, mobile app re-engagement, and events.
11
Followers
All that is gold does not glitter, Not all those who wander are lost; The old that is strong does not wither, Deep roots are not reached by the frost.
Skills
Interests
Full-Stack Marketing
Digital/Social/Interactive/Content Manager
YouWeb Incubator
Marketing Manager
May 2014 — Present
•User acquisition campaigns
•App re-engagement strategies for lifecycle marketing, including email, push notifications
•In-app messaging, including market segmentation, content creation, & measuring KPIs
•Video production
•Manage vendors, design & web teams
•Social, audience acquisition, and event marketing strategies
•Manage qualitative & quantitative research projects
Ignite Creative Services
Freelance Social Media Consultant
December 2013 — Present
•Create and manage online marketing campaigns for agencies clientele and small businesses.
•Collaborate with designers to create digital advertising assets; web graphics, banner ads, logos.
•Manage third party web and mobile applications to execute engaging promotional offers.
•Mailing list database management and comprehensive analytics analysis.
Career
The Briad Group
Social Media Coordinator
September 2011 — January 2014
Developed integrated social media strategies for brands such at TGI Fridays, Zinburger, Cups Frozen Yogurt for Facebook, Twitter, Pinterest, Instagram to acquire and retain brand advocates.
Pioneered digital initiatives; brand blog, mobile app, and brand newsletters.
Introduced and developed social applications with compelling content that tripled social interaction. Increased Cups Frozen Yogurt Facebook fans by 50% per year.
Collaborated on robust annual brand marketing calendars for all three brands.
Career
Yucca Tap Room
Online Marketing Coordinator
April 2011 — September 2011
Administer website strategy, creative content, and updates.
Managed online presence through social media interaction on Facebook and Twitter.
Developed thorough marketing plans based on marketing performance metrics.
Responsible for supporting marketing promotions and events.
Career
Phoenix New Times
Digital Product Manager
July 2010 — June 2011
Designed and monitored all new client web initiatives: email newsletters to over 98,000 subscribed followers, online banners, microsites, promotion sites, and interactive poll pages. Pioneered marketing techniques for emerging digital products with correlated online and social media strategies. Planned, organized, populated in-house marketing promotions and client events.
Career
Phoenix New Times
Program Coordinator
May 2009 — July 2010
Hired and managed staff, created training materials and trained on new products.
Promoted various brands and events through table-top displays and crowd interaction.
Handled divisional budgets and employee payroll.
Career
Street Attack Marketing
Market Manager
September 2008 — April 2009
Maintained promotional events and accounts and tracked new market trends.
Handled financial responsibilities: employee payroll and merchandise inventory.
Designed and prepared a biweekly marketing report.
Career
University of Iowa
BA Communication Studies, Marketing
2008
LinkedIn